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How to Honor Women in Marketing? Keep Asking the Hard Questions

We are thrilled to unveil the 2019 class of Brand Innovators’ Top 100 Women in Brand Marketing and Women To Watch. But do we really still need to single out women and acknowledge their successes? Can’t we just treat them as, you know, people? Hard as it is to say in 2019, there are still compelling reasons to make the distinction.

We are thrilled to unveil the 2019 class of Brand Innovators’ Top 100 Women in Brand Marketing and Women To Watch. But do we really still need to single out women and acknowledge their successes? Can’t we just treat them as, you know, people? Hard as it is to say in 2019, there are still compelling reasons to make the distinction.

So today–on the eve of our seventh (and, we hope, last) annual Women in Brand Marketing Summit during Advertising Week in New York–we’ll make a vow.

We promise to stop singling out women when:

  • they earn 100 cents on the dollar and not 79
  • they comprise at least half of Fortune 500 CEOs and not 5%
  • the proportion of female CMOs matches the proportion of women in marketing
  • women of color no longer represent half of the low-wage workforce
  • the incidence of workplace sexual harassment drops well below its current 25%

Where have we made progress and where has it been too slow? Has “woke-washing” become so rampant that there’s more talk than action? How can women and men can help pave a faster road to a more equitable working world? These are the questions we need to keep asking (and will be asking at our New York summit).

“I saw an article recently that reported the majority of CMOs appointed this year were women, which is incredible progress,” says Carolyn Tisch Blodgett, SVP-Head of Global Brand Marketing at Peloton and one of our Top 100 Women. “But at the same time, we still know that there is so much room to grow. How are we developing the young women on our teams? How are those of us in leadership positions acting as role models? How are we ensuring we give them the tools to succeed both professionally and personally so that staying in the workforce can be a reality?”

Andrea Hopelain (above), VP-Global Brand Management and Marketing at Electronic Arts (EA) points to what she calls the three C’s: “Women continue to show up as our best selves when we maintain a focus on curiosity, confidence and candor. Curiosity to open doors, try new things and ask why. Confidence in our capabilities and experience to handle any new or challenging situation. And candor to speak out, speak openly and be the contrarian.”

Jessica Burns (above), VP-Brand Marketing & Creative at GrubHub, brings home what’s at stake. “Women make up 50% of the population. But only 36% of women are at the CMO level and less than 7% are CEOs. We need to do better to address this gap.”

Follow this link to learn more about the Top 100 Women and Women to Watch.

Follow this link to learn more about our three-day Advertising Week program.

And follow this link to register.

Top 100 Women in Brand Marketing

Our Top 100 list for 2019 shines a spotlight on women at the top of their profession, the kind who shape C-suite level conversations and drive true innovation in the marketing world. We’re looking at leaders like Jill Baskin (The Hershey Company), Elizabeth Windram (JetBlue), Alicia Tillman (SAP), Kim O’Connor (Citi) and Deborah Wahl (GM).

Also of note:

Carolyn Tisch Blodgett has helped Peloton grow from an unknown startup to a household brand while building a membership base of 1 million in its bid to transform the fitness industry.

Stitch Fix CMO Deirdre Findlay (above) lives at the intersection of fashion and tech, harnessing both data science and human empathy to grow the online personal styling service. The eBay and Google veteran was at the helm for Stitch Fix’s uniqueness-embracing “Red Carpet Confident” campaign that ran during awards season.Gail Horwood took charge earlier this year as CMO for Kellogg North America after having previously overseen the brand’s marketing data, media, digital, CRM, content, design, shopper marketing, retail promotion and agency management.

An eight-year brand veteran, Sheila Shekar Pollak (above) rose to CMO at Athleta in 2018 and has a large hand in growing the Gap-owned women’s workout brand, now a $1 billion business. Pollak has been vocal about the importance of brand purpose & a focus on wellness.

At the risk of getting even more long-winded here, we’d like to congratulate all 100 women for the work they’ve done and for what’s still to come. Without further ado, here’s the complete list.

Brand Innovators Top 100 Women in Brand Marketing: Class of 2019

  • Mary Alderete, CMO, Banana Republic
  • Kristi Argyilan, President, Roundel, Target
  • Lorraine Barber-Miller, SVP, and CMO, ADP
  • Jill Baskin, CMO, The Hershey Company
  • Jennifer Bazante, SVP Marketing, Humana
  • Claire Bennett, CMO, IHG
  • Lynne Biggar, CMO, Visa
  • Linda Boff, CMO, GE
  • Martha Boudreau, CMO, AARP
  • Jennifer Breithaupt, CMO, Citi
  • Stephanie Buscemi, CMO, Salesforce
  • Sabrina Caluori, SVP Digital Media & Marketing, HBO
  • Kelly Campbell, CMO, Hulu
  • Fiona Carter, Chief Brand Officer, AT&T
  • Seema Chibber, SVP-Consumer Marketing, Media & Sponsorships Lead for US Markets, MasterCard
  • Yumi Clevenger-Lee, VP and CMO, Nestlé Waters
  • Kathy Collins, Chief Marketing & Strategy Officer, H&R Block
  • Kathryn Condon, SVP, Marketing, and Advertising Channels, Fidelity Investments
  • Michelle Crossan, VP of Strategy and Transformation, Samsung Electronics America
  • Suzy Deering, CMO, eBay
  • Jeri DeVard, EVP, Chief Customer Officer, Office Depot
  • Gerri Elliott, Chief Sales & Marketing Officer, Cisco
  • Alicia Enciso, CMO, Nestlé
  • Kimberly Evans Paige, Chief Operating and Branding Officer, Sundial Brands
  • Deirdre Findlay, CMO, Stitch Fix
  • Emily Fink, Chief Digital Officer, Liberty Mutual Insurance
  • Morgan Flatley, CMO, McDonald’s
  • Marissa Freeman, Chief Brand Officer, HPE
  • Barbara Goose, CMO, John Hancock
  • Cheryl Gresham, VP Media, YouTube
  • Marie Gulin-Merle, CMO, Calvin Klein
  • Jamie Gutfreund, Global CXO, Hasbro
  • Kathleen Hall, Corporate VP-Brand, Advertising & Research, Microsoft
  • Stacy Hammond, Sr. VP Marketing, Charles Schwab
  • Magen Hanrahan, VP, Media & Marketing Services, The Kraft Heinz Company
  • Trudy Hardy, VP of Marketing, BMW of North America, LLC
  • Courtney Harwood, CMO, Xerox
  • Carla Hassan, Chief Brand Officer, Citi
  • Lara Hood Balazs, CMO, Intuit
  • Gail Horwood, CMO, North America, Kellogg Company
  • Joy Howard, CMO, Dashlane
  • Fara Howard, CMO, GoDaddy
  • Melanie Huet, CMO, Serta Simmons
  • Kate Jhaveri, CMO, NBA
  • Denise Karkos, CMO, TD Ameritrade
  • Nadine Karp McHugh, SVP Omni-Media, L’Oreal
  • Lisa Kauffman, CMO, Perry Ellis International
  • Aimee Lapic, CMO, Pandora
  • Tracee Larocca, SVP-Advertising & Brand Engagement, Taco Bell
  • Susie Lecker, EVP-Global Chief Brand Officer, Mattel
  • Esther Lee, EVP-Global CMO, MetLife
  • Abby Lee, SVP Marketing and Communications, ReMax
  • Jackie Lee-Joe, CMO, Netflix
  • Kristin Lemkau, CMO, JPMorgan Chase
  • Adeline Leong, CMO, Tatcha
  • Ann Lewnes, EVP & CMO, Adobe
  • Adrienne Lofton, SVP Brand, Nike
  • Sarah Long, SVP CMO, Rémy Cointreau
  • Lesya Lysyj, CMO, Boston Beer Company
  • Andréa Mallard, CMO, Pinterest
  • Jasmin Manner, SVP-Marketing & Innovation, Diageo
  • Kari Marshall, VP-Media, T-Mobile
  • Katie Miller, VP-Connections Planning, The Coca-Cola Company
  • Caroline Naggiar, CMO, Tiffany & Company
  • Alegra O’Hare, SVP/CMO, Gap
  • Ukonwa Ojo, CMO, Consumer Beauty, Coty Inc.
  • Lori Pantel, CMO, Fandango
  • Amy Pascal, VP-Head of Americas Marketing, LEGO Group
  • Michelle Peluso, CMO, IBM
  • Allison Peterson, CMO, Best Buy
  • Marianne Radley, Chief Brand Officer, Pizza Hut
  • Alyssa Raine, CMO, Walgreens
  • Elizabeth Rutledge, CMO, American Express
  • Gretchen Saegh-Fleming, CMO, L’Oreal
  • Jennifer Saenz, SVP CMO, Frito Lay
  • Aline Santos Farhat, EVP Global Marketing & Global Head of D&I, Unilever
  • Sandy Saputo, CMO, Kendo Brands
  • Laura Schwab, President, Aston Martin
  • Andrea Sengara, SVP Consumer Marketing & Innovation, Moet Hennessy, LVMH
  • Jen Sey, CMO, Levi Strauss & Company
  • Niharika Shah, VP-Head of Brand Marketing & Advertising, Prudential
  • Sheila Shekar Pollak, CMO, Athleta
  • Caroline Sheu, SVP of Marketing, Ancestry
  • Kellyn Smith, CMO, Hilton
  • Michelle St.Jacques, CMO, MillerCoors
  • Kimberley Sweet Gardiner, CMO, Mitsubishi Motors North America
  • Jill Thomas, CMO, Edible Arrangements
  • Jessica Thurber, SVP-Digital Marketing, Warner Bros. Pictures
  • Gail Tifford, CMO, Weight Watchers
  • Alicia Tillman, CMO, SAP
  • Karin Timpone, Global CMO, Marriott International
  • Carolyn Tisch Blodgett, SVP-Head of Global Brand Marketing, Peloton
  • Meredith Verdone, CMO, Bank of America
  • Deborah Wahl, CMO, GM
  • Elizabeth Windram, VP of Marketing, JetBlue
  • Jocelyn Wong, CMO, Lowe’s
  • Melissa Worth, SVP North America, New Balance
  • Deborah Yeh, CMO, Sephora
  • Andrea Zahumensky, CMO, Pizza Hut
  • Andrea Zaretsky, SVP Integrated Marketing & Loyalty, Sephora

Honorees were nominated by the Brand Innovators community, which includes more than 25,000 brand-side marketers in the US, UK and Canada. Winners were then selected by the Brand Innovators editorial team based on professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms along with a drive to continually keep their respective brands on the cutting edge of innovation.

Women to Watch

As impressive as our Top 100 is, it’s comforting to know there’s a new generation of leaders lying in wait. The women in this group are already bringing energy and fresh creative ideas to their brands while chipping away at archaic ways of thinking in the industry.

Several ladies especially distinguished themselves on this year’s list:

GrubHub VP Jessica Burns led an evolution of the brand’s visual identity and helped take its TV ads to a new level. She had a hand in disruptive street marketing and live streaming a concert from a Manhattan restaurant. Her team also worked with the James Beard Foundation to champion women-led restaurants, raising awareness about gender inequity in the restaurant industry.

Jennifer Arnoldt (above), Sr. Marketing Director Retail Engagement + Experience at Taco Bell, spearheaded efforts to cement Taco Bell as a lifestyle brand, leading The Bell Hotel & Resort in Palm Springs, Calif. Reservations for the experiential site sold out in 2 minutes and fans traveled from 21 states to visit their spiritual (taco-loving) home.

Andrea Hopelain, VP-Global Brand Management & Marketing at Electronic Arts (EA), spent the past year trying to build deeper (and more real) relationships between her brand and its community of players. Hopelain helped produce “The Sims: Play With Life,” a deeply moving short film that celebrates the impact The Sims has had on players’ lives.

Brand Innovators Women To Watch: Class of 2019

  • Jill Abbott, Head of Consumer and Athlete Engagement, Gatorade, PepsiCo
  • Zipporah Allen, VP-Marketing, Taco Bell
  • Deniz Anders, VP-Brand Marketing, Nordstrom
  • Risa Andersen, Sr. Director, North America Media – Consumer Data, Tech, Audience, & Retailer Strategy, PepsiCo
  • Alessandra Antenucci, Global Brand Marketing Director, Fossil Group
  • Jennifer Arnoldt, Sr. Marketing Director – Retail Engagement + Experience, Taco Bell
  • Jasmine Atherton, Head of Social Content & Creative, Delta Air Lines
  • Sona Bajaria, VP Marketing, Pernod Ricard
  • Lynne Bartron, VP of Brand, Norton and Lifelock, Symantec
  • Rachel Behm, Head of Beauty Incubator, Johnson & Johnson
  • Orchid Bertelsen, Digital Innovation Lead, Nestlé
  • Sarah Bierig, Marketing Director, Head of Media Investment & Digital Capabilities, Quaker Business Unit, PepsiCo
  • Julie Booth, SVP, Head of US Content & Social, Global Consumer Marketing, Citi
  • Natalie Bowman, Managing Director, Marketing and Advertising, Alaska Airlines
  • Kate Brady, Head of Media Innovation & Partnerships, PepsiCo
  • Jenna Bromberg, Sr. Director, Brand Marketing, Hilton
  • Gayitri Budhraja, VP, Brand, e.l.f. Cosmetics
  • Caty Burgess, SVP, Marketing & Media Strategies, The CW
  • Jessica Burns, VP, Brand Marketing & Creative, Grubhub
  • Courtney Carlson, VP Marketing, North America, Under Armour
  • Amber Carroll Holm, VP, Brand Marketing, U.S. & Canada, Bridgestone
  • Audra Carson, Head of Innovation, Digital/eComm and New Media, Post Consumer Brands
  • Molly Catalano, VP of Marketing, Five Guys
  • Julie Channing, VP Marketing, Allbirds
  • Lindsay Chastain, Sr. Director, Global Digital Marketing, Ancestry
  • Jennifer Chick, VP Global Marketing & Digital, Hilton
  • Alison Coleman Rezai, VP, Technology & Innovation Marketing, Visa
  • Kelley Coleman Walton, Head of Global Brand Experience, Under Armour
  • Lauren Connolley, VP, Marketing Technology and Data Platforms, Capital One
  • Maria Contino, Media Director, Chipotle Mexican Grill
  • Heidi Cooley, VP Global Marketing, Crocs
  • Trish Cox, VP, Advertising and Content Services, T-Mobile
  • Amy Craven, Director, Brand & Advertising, American Airlines
  • Liz Crisafi, VP, Global Campaign Management and Planning, IHG
  • Moira Curran, VP, Digital Marketing & Engagement, Showtime Networks
  • Joanna Darst, Global Director of Consumer and Media Activation, Molson Coors
  • Karla Davis, Sr. Director, Integrated Marketing & Media, Ulta Beauty
  • Jessie Dawes, VP, Media & Digital Marketing, Shiseido Americas
  • Kierstin De West, VP Brand Management and Strategy, lululemon
  • Lisa Diehlmann, Head of Advertising and Media, Groupon
  • Elie Donahue, VP of Marketing, Rothy’s
  • Kathleen Dunlop, Global Brand VP, Unilever
  • Crystal Eastman, Managing Director, Head of Retail Marketing, Blackrock
  • Bethany Evans, Director, Digital Marketing, The North Face
  • Thalie Farinaud, SVP eCommerce, Marketing, Digital, CRM, Coty
  • Michelle Fernandez, Head of Marketing, Home Entertainment, LG Electronics
  • Morgan Ferrarotti, Senior Director, Integrated Marketing, MassMutual
  • Dina Fierro, VP, Global Digital Strategy + Social Engagement, Nars Cosmetics
  • Abigail Flora, Director of Marketing, Athleta
  • Elissa Friedman, SVP Digital & Marketing, Pottery Barn
  • Sadira Furlow, VP-Marketing for Lay’s, Ruffles, Fritos and Funyuns, PepsiCo
  • Kristina Gerschel, Global Marketing Director Melanoma, Merck
  • Emily Gianussa, VP Digital, HBO
  • Melissa Grady, CMO, Cadillac
  • Alyson Griffin, VP of Global Marketing, Intel
  • Alexa Harnett, Head of Marketing – The Americas, Aston Martin
  • Jodi Harris, VP Marketing Culture & Learning, Anheuser Busch
  • Jennifer Healy, VP Marketing, Heinz, Kraft Mac & Cheese, Ore-Ida, Velveeta, The Kraft Heinz Company
  • Maria Hokanson, Executive VP, U.S. Marketing, Dairy Queen
  • Andrea Hopelain, VP, Global Brand Management and Marketing, Electronic Arts (EA)
  • Erica Hughes, Sr. Lead, Digital & New Media, Chick-fil-A
  • Marissa Hunter, VP, Head of Marketing, Fiat Chrysler North America
  • Megan Imbres, Head of Marketing & Content, Quibi
  • Berly Isaak , VP, Consumer Engagement Marketing, Tommy Hilfiger
  • Kim Kadlec, Global Marketing Platforms, Visa
  • Karen Kaiser, VP National Advertising, Domino’s Pizza
  • Selena Kalvaria, SVP Brand, Away
  • Anika Kaulius, Director, Paid Acquisition & Media, Commercial Marketing, Microsoft
  • Robin Kendric Triplett , Group Director, Connections Planning & Investment, The Coca Cola Company
  • Hee Kyu Kim, SVP, Digital Marketing, Bank of America
  • Sarah Kirchner, VP, Global Brand Marketing, Kenneth Cole Productions
  • Kristin Kroepfl, ViP Marketing and Sales Strategy, Kellogg Company
  • Judy Lee, Global Head of Experiential Marketing, Pinterest
  • Jeanine Lewis, Sr. Director, Marketing, Office Depot
  • Anna Lingeris, Earned Media & Brand Publicity Lead, The Hershey Company
  • Ellen Liu, Sr. Director, Media Center of Expertise, The Clorox Company
  • Anna-Karin Loureiro, VP, Global Strategy & Innovation, Calvin Klein
  • Sasha Lucas, VP Digital Engagement, Verizon
  • Janda Lukin, CMO, Campbell Snacks
  • Ritu Mathur, Sr. Director of Marketing, Clif Bar & Company
  • Kelly McCarthy, Sr. VP, Director, Global Brand Communications (Marketing), Louis Vuitton Moët Hennessy/LVMH
  • Kelly McKeone, VP, Consumer Marketing, MedMen
  • Amy Monshausen, VP Brand Strategy and Creative, Cigna
  • Meaghan Morelli, Director, Digital Content, Subway
  • Raina Moskowitz, SVP-People, Strategy and Services, Etsy
  • Jen Mullin, VP-Digital Lab, VF Corporation
  • Jennifer Murillo, VP-Global Marketing, Discover Financial Services
  • Meenakshi Nagarajan, VP-Head of Marketing, Sweetgreen
  • Tania Nameric, VP-Brand Marketing, 1-800-FLOWERS.COM
  • Tracie Novartis, Head of Paid Media, Novartis
  • Monica O’Hara, CMO, WordPress
  • Kelly Olmstead, VP Brand Activation, adidas
  • Gretchen Parks, Executive Director, Global Brand Team | Head of Wealth Management Sponsorship/Partnership Marketing, J.P. Morgan
  • Diana Pavlov, Sr. Director, Global Entertainment Marketing, Marriott
  • Jennifer Peelle, Sr. Director Media Planning & Activation, Target
  • Stephanie Perdue, VP Marketing, Chipotle Mexican Grill
  • Linh Peters, VP, Brand Marketing, Starbucks
  • Brandi Pitts, VP, Marketing & eCommerce, Reynolds Consumer Products
  • Melissa Pordy, Group Director, Media, North America Marketing, Tiffany & Company
  • Leigh Radford, VP & GM, P&G Ventures, Procter & Gamble
  • Lindsay Radkoski, VP, Brand Marketing , The Wendy’s Company
  • Jennifer Renna, Director, Marketing, Pearle Vision
  • Luciana Resende Lotze, Sr. VP Marketing Latin America and Caribbean, Visa
  • Donna Richardsen, VP Global Digital Marketing, Xerox
  • Ann Rubin, VP Corporate Marketing, IBM
  • Monica Rustgi, VP-Marketing, Budweiser U.S., Anheuser Busch
  • Cara Schlanger, Senior VP Global Marketing & E-Commerce, WIlliams-Sonoma
  • Lisa Schoder, Head of US Media Intelligence & Strategic Planning, Ford Motor Company
  • Linda Sestrick, VP eCommerce and Digital Marketing, Perry Ellis
  • Colleen Sherry, Digital Lead – Beauty & Body Care, Henkel
  • Barbara Shipley, SVP Brand, AARP
  • Belinda Smith, Head of Global Media, EA
  • Bess Spaeth, Senior VP, Global Brand Media, and Experiences, American Express
  • Pamela Stephens, Media Partnerships & Influencer Marketing, 3M
  • Kathryn Stiers, Marketing Strategy & Operations Director, North America, Diageo
  • Lindsay Sutton, AVP, Digital Strategy Lead, John Hancock
  • Melissa Sutton, Head of Media, Subway
  • Stacy Taffet, VP of Marketing, Hydration Portfolio, PepsiCo
  • Michelle Taite, Global Brand Marketing & Integrated Communications Director, Intuit
  • Jen Tank, Head of Creative & Brand, Brandless
  • Carmen True, Global Head – Digital Experience & Marketing Innovation, HP
  • Kate Trumbull, VP Advertising & Hispanic Marketing, Domino’s Pizza
  • Ann Unger, Head of Marketing Communications, PUMA
  • Kendra Upham, Head Of Media, Hulu
  • Vanessa Vignon, VP Media and Audience Management, Ubisoft
  • Julia Washington, Director Brand Marketing, Marriott International
  • Melisa Waters, CMO, hims & hers
  • Amy Weisenbach, SVP Marketing & Media, New York Times
  • Alexandra (Ali) Weiss, SVP Marketing, Glossier
  • Lisel Welden, VP of Consumer and Product Marketing, Stitch Fix
  • Kristin Wheeler, Director, Media, Banana Republic
  • Shannon Willett, VP Marketing, Netflix
  • Ragan Williams, Growth Marketing, Airbnb
  • Katie Williams, VP, Marketing Transformation & Excellence, Mondelez
  • Sasha Wolf, Head of Media, Taco Bell
  • Kristin Wonzen, Sr. Director, Marketing, Brand Engagement, The Clorox Company
  • Elicia Zank, Director of Social, Audi

This entry was posted in Digital Pulse.

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