September

24

2019

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September

26

2019

Brand Innovators Advertising Week in New York

Hosted by

Brand Innovators Advertising Week in New York

September

24

2019

-

September

26

2019

Hosted by

If you think a lot happens in a New York Minute, try a Marketing Year! Twelve months in brand marketing history can be epic and monumental, with massive sea changes that virtually redefine the industry. Join us inside Viacom’s iconic White Box as we welcome some of brand marketing’s leading thinkers to look back at the past year, ponder an exciting if complex future and, as always, try hard to soak up the present moment.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

As New York City gears up for Advertising Week, Brand Innovators is curating its own three-day urban retreat for our community of brand marketers.

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Day 1

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Day 2

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Day 3

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AGENDA

Day 1, September 24th!

8:00am

Breakfast & Registration hosted by Viacom

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators

Host: Steve Ellis, EVP of Ad Strategy and Business Development, Viacom

9:00am

Opening Session — Viacom

9:30am

Building a 21st Century Brand

What does it take to build a 21st-century brand for the modern consumer? This discussion will focus on how marketing leadership can orchestrate the evolution of communications and digital transformation of their brands by leveraging emerging technologies and new toolsets, choosing the right talent and building the right org structure.

Moderated by: Brandon Hillier, Head of Sales, Midwest, GIPHY

Kamal Bandhal, Sr. Director, Consumer Marketing, Invisalign, Align Technology
Andrea Hopelain, Vice President, Global Brand Management and Marketing, Electronic Arts (EA)
Luis Spencer Freitas, Director, Omni-Channel & Innovation LVMH
Judy Lee, Global Head of Industry and Experiential Marketing, Pinterest
Martin Morse, Executive Director of Strategy, Bulletproof

10:10am

Keynote

Adam Bauer, Head of Sales, West, GIPHY

10:15am

Keynote

Quinn O’Brien, VP Global Marketing, Lenovo

10:35am

Fireside Chat

Quinn O’Brien, VP Global Marketing, Lenovo

Moderated by: William Kunkel, VP Marketing, a4 Media

10:50am

Keynote

Christian Monberg, Chief Technology Officer, Zeta Global

11:05am

Networking Break

11:20am

Keynote

Scott Nelson, VP Marketing, Panera

11:45pm

Fireside Chat

Scott Nelson, VP Marketing, Panera

Moderated by: Jason Smith, Chief Business Officer, US, Location Science

12:00pm

Success Story – BEN

12:20pm

Success Story – imre

12:40pm

Lunch hosted by Viacom

1:15pm

Success Story

Steve Sommers, Former CMO Rue21 and Vineyard Vines and former VP Marketing, Under Armour
Jonathan Sorkenn, Senior Vice President, Evergreen Trading

1:30pm

In Housing Panel Discussion

Spencer Gordon, Sr. Director, Digital, Anheuser Busch
Joshua Palau, VP Media Strategy and Platforms, Bayer Consumer Health
Ryan Riess, Director of Social Strategy and Content, The Hershey Corporation

Moderated by: Brody O’Harran, EVP, Global Business Strategy, Control v Exposed (CvE)

2:05pm

Fireside Chat

Jim Mollica, SVP Global Consumer Engagement & Digital, Under Armour

Moderated by: Bryan Melmed, Vice President, Insights Services, Exponential

2:30pm

Charting The Future of Media – TV, Data, & Digital Video

Crystal Eastman, Managing Director, Head of Retail Marketing, Blackrock
Alyson Griffin, VP Global Marketing, Intel
Kim O’Connor, SVP Media, Citi
Mike Sallette, Head of Media, Nestle Waters
Rachael Wolfson, Director, Global Media & Consumer Engagement, Estee Lauder

Moderated by: Michael Merna, VP Brand Strategy, Samba TV

3:05pm

Networking Break

3:20pm

Fireside Chat – Loyalty Discussion

Mark Messing, Director, Loyalty Program, Domino’s Pizza

Moderated by: Panos Savopoulos, Vice President, Sales, CrowdTwist

3:40pm

Fireside Chat

Victor Lee, Chief Marketing Officer, RxBar

Moderated by: James Heller, CEO, Wrapify

4:00pm

Growth Marketing & Consumer Acquisition

Chris Marino, Director, Digital Media Acquisition, American Express

Moderated by: Nick Dujnic, Vice President, Marketing, LiveIntent

4:20pm

Keynote – MediaMonks

4:35pm

40 Under 40 2019 RoundTable

Ryan Dillon-Curran, Director, Brand Marketing, Peloton
Walter Fry, VP Global Brand Engagement, American Express
Robecta Ma, Head of Marketing, Transportation, Airbnb
Alma Salazar, Director, Consumer Marketing | Invisalign®, North America, Teen, Align Technology

5:15pm

It’s a Wrap!

__________________________

Closed Door Roundtables, September 24th!

2:00pm

Opening Remarks

2:15pm

Closed Door RoundTable: In Housing

Spencer Gordon, Sr. Director, Digital, Anheuser Busch
Carrie Lindsay, Group Director, Media Performance, Initiative
Joshua Palau, VP Media Strategy and Platforms, Bayer Consumer Health
Ryan Riess, Director of Social Strategy and Content, The Hershey Corporation
Mike Scafidi, Director, Marketing Technology & Data Strategy, PepsiCo

3:30pm

Closed Door RoundTable: CPG Marketing

Taylor Foxman, Head of External Comms and Customer Success, Pernod Ricard
Matthew Fantazier, Sr. Brand Manager, Digital Strategy, Johnson & Johnson
Mike Sallette, Head of Media, Nestle Waters
Esperanza Teasdale, Sr. Director, Shopper Marketing, PepsiCo
Rachael Wolfson, Director, Global Media & Consumer Engagement, Estee Lauder

5:00pm

It’s a Wrap!

__________________________

Day 2, September 25th!

8:00am

Networking Breakfast hosted by Viacom

8:45am

Welcome & Opening Remarks

9:00am

Opening Session — Viacom

9:30am

Fireside Chat

Alicia Tillman, Chief Marketing Officer, SAP

Moderated by: Marci McCue, Chief Marketing Officer, Flipboard

9:50am

Fireside Chat

10:20am

Fireside Chat

Kari Marshal, VP Media, T-Mobile
Jennie Peelle, Sr. Director of Strategy, Planning & Operations, Target

Moderated by: Viacom

10:40am

Fireside Chat

Ann Rubin, VP Corporate Marketing, IBM

11:00am

Networking Break

11:15am

Keynote

Alegra O’Hare, Chief Marketing Officer, Gap

11:35am

Fireside Chat

Alegra O’Hare, Chief Marketing Officer, Gap

Moderated by: Dani Cushion, Chief Marketing Officer, Cardlytics

11:50am

Keynote

Barbara Goose, SVP & Chief Marketing Officer, John Hancock

12:15pm

Fireside Chat

Barbara Goose, SVP & Chief Marketing Officer, John Hancock

Moderated by: Nextdoor

12:30pm

Lunch hosted by Viacom

1:20pm

Keynote

Monica Rustgi, Vice President Marketing, Budweiser U.S., Anheuser Busch

1:45pm

Fireside Chat

Monica Rustgi, Vice President Marketing, Budweiser U.S., Anheuser Busch

2:00pm

Keynote

Jill Baskin, Chief Marketing Officer, Hershey Food Corporation

2:25pm

Fireside Chat

Jill Baskin, Chief Marketing Officer, Hershey Food Corporation

2:50pm

Fireside Chat

Elizabeth Windram, VP Marketing, JetBlue

Moderated by: Andrew Arocha, Group Vice President, Oracle Marketing Cloud

3:15pm

Honoree RoundTable

Michelle Fernandez, Head of Marketing, Home Entertainment, LG
Meenakshi Nagarajan, VP Marketing, Sweetgreen
Tania Nemaric, VP Brand Marketing, 1800 Flowers
Niharika Shah, Chief Brand Officer, Prudential Financial

Moderated by: Zeta Global

3:55pm

Honoree RoundTable – 2

Kristi Argyilan, President, Roundel, Target
Alyson Griffin, VP Global Marketing, Intel
Jaime Gutfreund, Chief Global Experience Officer, Hasbro
Lindsay Sutton, AVP Digital Marketing & Strategy, John Hancock

4:30pm

Fireside Chat

5:00pm

It's a wrap!

__________________________

Closed Door Roundtables, September 25th!

12:00pm

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

12:30pm

CLOSED DOOR – Women’s Leadership RoundTable

Tia Cummings, Global Director, Mainstream Brand Marketing, InterContinental Hotels Group (IHG)
Crystal Eastman, Managing Director, Head of Retail Marketing, Blackrock
Michelle Froah, SVP Global Marketing Strategy & Sciences, MetLife
Alyson Griffin, VP Marketing, Intel
Alison Rezai, VP Global Product Marketing, Visa
Colleen Sherry, Digital Marketing Lead, Beauty & Body Care, Henkel
Karen Schnelwar, VP, Global Brand Strategy and Marketing, OXO
Ann Unger, Head of Communications & Central Marketing, PUMA

1:45pm

It's a wrap!

__________________________

Day 3, September 26th!

8:00am

Breakfast & Registration hosted by Viacom

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators

9:00am

Opening Remarks — Viacom

9:10am

Success Story

9:25am

New Era of Purpose Driven Marketing

Jessica Burns, VP Brand Marketing & Creative, Grubhub
Andrew Eis, VP Marketing, by CHLOE
Zehra Raza, Marketing Manager, The Hershey Company

Moderated by: Lauren Douglass, VP Marketing, Teads

10:00am

Keynote

Fernando Machado, Global Chief Marketing Officer, Burger King

10:30am

Fireside Chat

Fernando Machado, Global Chief Marketing Officer, Burger King

Moderated by: Mike Chuthakieo, Industry Lead for Restaurants, Pinterest

10:45am

Keynote – Premion

11:00am

Networking Break

11:15am

Keynote

Todd Kaplan, VP Marketing, Pepsi ™, PepsiCo

11:40am

Fireside Chat

Todd Kaplan, VP Marketing, Pepsi ™, PepsiCo

Moderated by: Ann Piper, Head of Sales, East, Spotify

12:05pm

When Performance Meets Brand Integrity: The Story & Learnings From The QuickBooks Relaunch

Daniel Bueckman, Executive Director, Hearts & Science
John Hickman, Group Planning Director, TBWA\Chiat\Day
Michelle Taite, Director, Global Marketing & Customer Insights QuickBooks, Intuit

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

12:30pm

Lunch hosted by Viacom

1:15pm

Keynote – Tru Optik

1:30pm

Panel – The New Wave of Direct to Consumer Marketing

Nick Hayes, Director, Brand & Global Advertising, Hotels.com
Gabi Lewis, Co-Founder, Magic Spoon
Nik Sharma, Founder, Sharma Brands
Shoaib Kabani, Co-Founder, VP Operations, Buffy
Cody Levine, Co-Founder & Chief Brand Officer, Twice Toothpaste

Moderated by: Audrey Wu, VP Strategic Partnerships, Americas, Haptik

2:05pm

Panel – The Future of Media: TV & Digital Video

Kate Brady, Head of Media Partnerships & Innovation, PepsiCo
Matthew Fantazier, Sr. Brand Manager – Digital Strategy, Johnson & Johnson
Melissa Grady, Head of Media & Performance Marketing, Cadillac
Traci Spiegelman, Director, Global Media, Mastercard

Moderated by: Laura Tormey, SVP, National Sales, VideoAmp

2:50pm

Keynote

Derek Dabrowski, Vice President of Brand, Content and Digital Marketing, Keurig Dr Pepper (KDP)
Mitch Polatin, EVP, Group Strategy Director, Deutsch

3:10pm

Fireside Chat

Derek Dabrowski, Vice President of Brand, Content and Digital Marketing, Keurig Dr Pepper (KDP)
Mitch Polatin, EVP, Group Strategy Director, Deutsch

Moderated by: Rob DeSalvo, Vice President, Sales & Content Solutions, Undertone

3:30pm

Fireside Chat

Ryan Anderson, VP Global Marketing, Growth Brands, Marriott International

Moderated by: Patrick Forquer Strategic Account Executive, Braze

3:55pm

Keynote – Influential

4:10pm

Closing Keynote

Erick Dickens, Co-founder & CEO, Kadenwood

4:35pm

Fireside Chat

Erick Dickens, Co-founder & CEO, Kadenwood

5:00pm

It’s a Wrap!

__________________________

Closed Door Roundtables, September 25th!

2:00pm

Opening Remarks

2:15pm

Closed Door RoundTable: D2C Marketing

Nick Hayes, Director, Brand & Global Advertising, Hotels.com
Shoaib Kabani, Co-Founder, VP Operations, Buffy
Cody Levine, Co-Founder & Chief Brand Officer, Twice Toothpaste
Gabi Lewis, Co-Founder, Magic Spoon
Nik Sharma, Founder, Sharma Brands

3:30pm

Closed Door RoundTable: Content Marketing

George Hammer, Chief Content Officer, IBM
Karen Schnelwar, VP, Global Brand Strategy and Marketing, OXO

5:30pm

It’s a Wrap!

AGENDA

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