News

September 24, 2021

Behind the Brand: PepsiCo Labs

Brand Innovators Staff

While Pepsi might be most well-known for its beverages and snacks divisions, the CPG giant’s innovation division PepsiCo Labs program is aimed at supporting innovative tech startups.

September 23, 2021

Innovator Insights: Are Traasdahl from Crisp

Are Traasdahl is well aware of the famous five “Ps” of marketing, but he encourages marketers to refresh their approach to everything from people to pricing through a lens of ‘programmatic commerce.’

September 22, 2021

Innovator Interviews: Thinx's Chief Growth Officer Crystal Zerrenner

Dianna Dilworth

Crystal Zerrenner, Chief Growth Officer at Thinx, talks about the period underwear brand's latest campaign.

September 22, 2021

Mondelēz & Health-Ade Execs Talk Consumer Engagement

Brand Innovators Staff

At a recent Brand Innovators Marketing livecast on Consumer Engagement, marketers at Mondelēz and Health-Ade shared how they are engaging consumers.

September 21, 2021

Behind the Brand: Mondelēz International’s SnackFutures

Dianna Dilworth

During a recent Brand Innovators livecast, leaders from SnackFutures Innovation at Mondelēz International looked under the hood to discuss their approach to innovation and the future of snacking.

September 21, 2021

Behind the Brand: Whole Foods

Dianna Dilworth

During a recent Brand Innovators livecast, leaders from the Whole Foods brand team shared how they were hired to help Whole Foods better shape the brand’s vision.

September 20, 2021

CMO of the Week: Lenovo IDG’s Emily Ketchen

For most marketers who started new jobs remotely in the past 18 months, the onboarding process can be very daunting without an in-person glimpse of company culture or the chance to meet new colleagues face-to-face.

September 17, 2021

Jake From State Farm Takes His Talents to NBA2K22’s The City

After 18 months of so many virtual meetings, interactions, parties and meetups, it would seem no one would want to willingly dive back into the virtual world so quickly. No one, that is, except for Jake from State Farm.

September 16, 2021

Innovator Interviews: Internova’s CMO Brent Rivard

Dianna Dilworth

Brent Rivard joined Internova Travel Group as chief marketing officer in April 2021, after working as a consultant for the brand beginning in September 2020. As a career agency guy, Rivard was interested in the challenge of taking on a brand-side role during a very tumultuous time for the travel business.

September 15, 2021

Creative Innovation Within Standard Banner Ads

As digital marketers, we must constantly navigate a graceful balance between impact and efficiency. While high-impact creative has the potential to drive meaningful engagement, it is traditionally expensive to produce and difficult to execute at scale.

September 14, 2021

Brand Innovators Debuts Mobile Club

Brand Innovators Staff

Brand Innovators has launched a new Mobile Club, in partnership with Tap On It, a weekly text message alert which features all things Brand Innovators.

September 14, 2021

Women in Marketing: Leadership at MGM Resorts, McDonalds, Disney, JPMorgan Chase and Sweetgreen Share Stories

Dianna Dilworth

At Brand Innovators’ recent Women in Marketing livecast event, female leaders from MGM Resorts, McDonalds, Disney, JPMorgan Chase and Sweetgreen shared their own career experiences and how they are working to motivate the next generation of female leaders.

September 13, 2021

CMO of the Week: iHeartMedia's Gayle Troberman

When Gayle Troberman first joined iHeartMedia in 2014 as chief marketing officer, the role appealed to one of her core interests – listening. Not just to music or news, the two main draws for iHeart’s 850+ global broadcast stations, but to the people who actually consume the products she promotes.

September 13, 2021

Absolut Adds New Elements to Iconic Bottle

Absolut adds redesign elements to its iconic bottle.

September 10, 2021

How Grubhub is Reaching New Audiences Via Livestream Music Events

Dianna Dilworth

Reaching new audiences can be a challenge for brands looking to cut through the clutter of banner ads and social media posts. Grubhub has found success through its ongoing live music series Sound Bites, which has already featured Anderson Paak, Ella Mai, Charli XCX, SHAED, 24kGoldn and SAINt JHN.

September 9, 2021

El Pollo Loco, TD Bank & Marriott Executives Share Advice on Consumer Engagement

Brand Innovators Staff

At a recent Brand Innovators Marketing livecast on Consumer Engagement, marketers from El Pollo Loco, Marriott International and TD Bank shared how they approach consumer engagement.