Brian Lancey, VP of global sponsorships and consumer marketing at Mastercard, certainly didn’t expect to have to pivot the entirety of the global entertainment marketing and sponsorship programs he oversees. But given the brand’s increasing focus on digitally accessible events, the pivot was easier than it was for many other companies.

If there’s one common thread that many marketers have shared during the coronavirus pandemic, it’s how planning cycles that used to take 18 months or more to complete have rapidly shrunk to 18 days - if not less - to meet the urgent needs of consumers and businesses hardest hit by lockdown conditions and loss of employment.

 TikTok is, without question, the one platform brands are eager to either develop a presence on or grow an existing following. But like any other social platform, TikTok has its own unique communities and norms for communicating

As an eyecare provider with hundreds of stores nationwide, Pearle Vision has been less affected than most retail businesses in recent months in terms of being able to keep its doors open. But as COVID-19 cases continue to resurge in many states nationwide, the brand’s commitment to trust and safety has never been greater.

Lynne Blashford, CMO at White Castle, will hit her 10-year anniversary at the company in September. While 10 years is an increasingly rare amount of time to spend at one company, that’s a relatively short tenure at White Castle.

Michelle St. Jacques jumped into the deep end on her first day as Chief Marketing Officer at Molson Coors. It was February 2019, and the Super Bowl had aired just one day prior. During the Big Game, Anheuser-Busch InBev’s Bud Light aired an ad that accused Miller Lite and Coors Light, both under the Molson Coors umbrella, of using corn syrup in its recipes. 

As L’Oreal’s Global Marketing Director, Melissa Hughes has spent the past two years overseeing a haircare and beauty portfolio for hair and skin tones of all types, beloved not just by consumers, but a wide range of salons and makeup professionals

Before joining Viacom CBS last October as BET’s Chief Marketing Officer, Kimberly Evans Paige spent more than two decades in the world of CPG beverage and beauty brands, including a 22-year career with The Coca-Cola Company and more recent stints as CMO at Coty and Chief Operating and Brand Officer at Sundial Brands...

Microaggressions. They can happen without you even noticing. They’re based on deep rooted assumptions, prejudices, incorrect beliefs that have been socialized throughout the years and systemic racism. 

Since taking on the elevated role of Senior Director of Marketing, Cultural Engagement (Social Media, Partnerships and Multi-Cultural) at McDonald's last November, Elizabeth Campbell has spent even more time than usual listening to her consumer.

Elizabeth Rutledge has been in the CMO role at American Express for nearly two and a half years. But the rest of her resume differs from her peers in one significant way: she’s been at the same company for nearly 30 years, an increasingly unusual occurrence at a time when so many marketers spend stints at various companies to reach the C-suite

Since debuting on April 1, the Brand Innovators Livecast Series has quickly become the leading destination for marketing thought leaders to connect and share insights during quarantine, with appearances from over 200 senior marketers and CMOs to date.

Riot Games has the kind of committed fanbase most brands can only dream of: fans talk endlessly on platforms like Reddit and they broadcast their gameplay on Twitch for “League of Legends,” the company's first (and best-known) game launched in 2009

Cesar Gueikian spent 20 years in the world of private equity before taking on his first marketing role as Gibson Brands, Inc.’s first Chief Merchant Officer in October 2018. The role was created as a result of an investment opportunity to save the iconic, 126-year-old music brand

“The Sims,” the popular video game that allows players to create lifelike simulations and avatars that look like themselves, has been a fixture in the gaming world for 20 years. Despite its popularity, though, the game has made mistakes when it came to inclusivity and proper representation of different types of people.

Earlier this year, Andrea Zaretsky, Chief Marketing Officer at E*TRADE, oversaw a sizable campaign slated to launch during March Madness. But as COVID-19 reached across the country, it became clear the NCAA would not be able to proceed with the college basketball tournament as planned.