News

October 15, 2021

How Brands Are Celebrating Halloween

Dianna Dilworth

Halloween is expected to be big this year, with the National Retail Federation predicting that consumers will spend $10.14 billion around the holiday. Brands are already working to get consumers into the holiday mood.

October 13, 2021

General Mills, Meijer Bring the Tailgate Home

Just because some fans might not be willing (or able) to attend college football tailgate partiers this year, doesn’t mean they have to forego the fun entirely. This fall, General Mills, along with grocery chain Meijer, are taking their Tailgate Nation promotion online and introducing, “homegate.”

October 13, 2021

Hershey, MetLife, GoDaddy & Emporio Armani Executives Discuss Creative Transformation

Dianna Dilworth

At a recent Brand Innovators Marketing livecast on Creative Transformation, marketers at The Hershey Company, MetLife, GoDaddy and Emporio Armani Retail Americas discussed their approach to creativity from product innovation to cause marketing.

October 12, 2021

Brands Celebrate Diversity of Hispanic Heritage

Celebrating Hispanic Heritage Month, which ends this week, can carry many different meanings within a diverse demographic, which makes it difficult for marketers to know the best course of action in celebrating the month.

October 12, 2021

Brand Innovators 2022 Outlook: Automotive

Dianna Dilworth

In the second installment of our new 2022 Outlook Series, Brand Innovators talk to Automotive CMOs and marketing leaders for insights into what to expect next year, and how the category will innovate.

October 11, 2021

CMO of the Week: Hulu's Scott Donaton

When Scott Donaton was promoted from VP - Head of Creative to SVP - Head of Marketing at Hulu in April, it was a full-circle moment for the media and marketing executive.

October 8, 2021

Focus Brands, NY Mets, Caribou & Resident Home Share Tips on Consumer Engagement

Dianna Dilworth

Engaging consumers is part art and part science. At a recent Brand Innovators Marketing livecast on Consumer Engagement, marketers at Focus Brands, New York Mets, Caribou Coffee and Resident Home shared how they are engaging consumers.

October 7, 2021

Innovator Insights: Trigger’s Jason Yim Gives An Insider's Look How XR Will Transform Experiential Marketing

First, there was the move from black-and-white television to color. Then came the shift from desktop PCs to mobile devices. Now, Jason Yim suggests marketers should prepare to embrace an equally pivotal moment: the transition from 2D to 3D and the rise of extended and mixed reality as a way to deeply engage consumers with the most immersive content imaginable.

October 6, 2021

Marketing Innovation Tips From Jordan Brand, Church’s, Ferrero, Mattel, Focus Brands & Good American Execs

Brand Innovators Staff

At a recent Brand Innovators Marketing livecast on Marketing Innovation, executives at Jordan Brand, Church’s Chicken, Ferrero, Mattel, Focus Brands, and Good American talked about what innovation means to them.

October 6, 2021

Johnnie Walker Strides Into the Future

As the world slowly emerges from its 18-month hibernation, Johnnie Walker is ready to get people moving with the latest iteration of its “Keep Walking” campaign.

October 5, 2021

Brand Innovators 2022 Outlook: CPG

Dianna Dilworth

In the first installment of our new 2022 Outlook Series, Brand Innovators talk to CPG CMOs and marketing leaders for insights into what to expect next year, and how the category will innovate.

October 4, 2021

CMO of the Week: Discovery Direct-To-Consumer's Pato Spagnoletto

When Pato Spagnoletto came to Discovery, Inc. in March 2021 to become the company’s first global chief marketing officer of direct-to-consumer, he hit the ground running to execute a marketing strategy for the company’s Discovery+ streaming service, which had launched just two months prior.

October 4, 2021

Coors, Brixton Partner to Support Wildfire Fighters

Dianna Dilworth

As wildfires continue to ravage the western United States, Coors Banquet, the brand known for marketing itself as being made with crisp, pure Rocky Mountain spring water, is deepening its ties to those dedicated to fighting these blazes.

October 1, 2021

ReserveBar Taps Brian Mehta as CMO

Dianna Dilworth

ReserveBar, the ecommerce brand that sells premium and luxury spirits by connecting consumers with retailers, has hired as CMO.

September 30, 2021

Innovator Insights: Ad.net’s Todd Ulise on How to Win with Intent-Driven Marketing

The pandemic may have represented an unprecedented event in many respects, but for someone with Todd Ulise’s track record and experience, the impact it’s had on marketers echoes much of what he’s seen before.

September 30, 2021

Pepsi Reveals Super Bowl Half Time Show Lineup

Dianna Dilworth

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar perform at the Pepsi Super Bowl LVI Halftime Show.