With fewer than 100 days to go until the Tokyo Olympic Games (and some questions about whether they will happen or what the games will look), Reese’s is diving in head-first with three of the United States’ top swimmers.

PepsiCo is giving the Big Apple a taste of its own medicine in the form of Manzanita Sol soda, with flavors inspired by Latin America and the Caribbean. 

Norm Yustin, Russell Reynolds Associates’ global consumer practice senior advisory leader, talks about the impact of the CMO role since COVID-19 began.

Los Angeles-based Toms Shoes has revealed a new impact model post its One-to-One program and has updated its branding. Amy Smith, Chief Strategy & Impact Officer of Toms, talks about the new initiatives.

Restaurants have been hit hard over the last year of pandemic and, for many businesses, take out and delivery were not enough to make up for the loss of in-restaurant diners. As people get vaccinated, they are more likely to go out to eat again and restaurant brands are preparing for what this bounceback will look like.

When the pandemic hit last year, the co-founders of Michigan-based Biggby Coffee were worried that consumers would stop going out for coffee. Mike McFall, Co-CEO of Biggby Coffee, talks about how going out for coffee became a special treat in difficult times.

TV data, insight, and measurement company LG Ads is scaling up their business this year with a global rebrand and dozens of new partnerships. Formerly known as Alphonso, the technology company helps marketers target audiences across multiple viewing platforms, from TV to mobile and desktop. Raghu Kodige, Chief Product Officer and Co-Founder of LG Ads talks about the strategy.

When Mehdi Tabrizi first joined the Portland, Oregon-based insurance company now known as Moda Health as its chief marketing officer in 2014, he got straight to work on a total brand overhaul. Previously known as Oregon Dental Services, Tabrizi helped find a new brand name and positioning to help the company become more consumer-facing. 

Born between 1995 and 2010, Gen Z is one of the most racially and ethnically diverse groups of consumers and brands looking to connect with these consumers have found that purpose-based storytelling and technological innovation is the way to reach this audience.

Jodi Senese, OUTFRONT Media’s CMO, talks purpose, giving back and showing up as a brand.

Seth Freeman, VP and Head of Marketing at Focus Brand’s QSR chain Schlotzsky’s, discusses a new campaign, the evolution of drive-thru, and what the QSR category will look like as the world reopens.

April 7th is both National Beer Day and World Health Day. So, Molson Coors is taking the opportunity to celebrate both with the launch of its first organic beer, Coors Pure. 

Welcome to our new series, The Big Bounceback, exploring how industries will return as the world reopens. In this edition, we look at the travel and hospitality industry. Travel was one of the hardest hit categories over the last year of pandemic, and travel marketers are hoping that pent up demand will lead to a rebound.

State Farm has long been one of the most active brands in live sports, allocating hundreds of millions of marketing dollars into league, naming-rights and broadcast sponsorships. But it took a confluence of events for the brand to finally place its first buy in the Super Bowl this February.

Summer is on its way, and when it comes, it’s a good bet consumers, having spent the past winter socially isolated and separated, will be itching to get out to enjoy the outside. Skincare brand s Neutrogena is taking this opportunity to encourage consumers to be mindful about the dangers of skin cancer.

Casey Saran, CEO of Spaceback, reflects on Brand Innovators connections with Stephanie Browder, Associate Director at Avocados From Mexico.