Matt Repicky, Chief Brands Officer at Tailored Brands, Talks Modernizing Men's Wearhouse, Representation in Marketing & How 2022 Is Expected to Be the Year of Weddings

Celebrities and sports stars have a lot of help when it comes to looking and feeling good. Personal chefs, trainers, motivational coaches and the like all seem to be part of the A-list’s support system. 

At a recent Brand Innovators livecast on Consumer Engagement in CPG Marketing event, leaders from Olaplex, Milk Bar and Georgia Pacific shared insights about how they are engaging consumers.

Melissa Bell has built a career as a global marketing executive in the automotive industry, living in different countries around Asia. Four years ago, she joined global gaming brand 2K as SVP, head of global marketing. Last June, she was promoted to global chief marketing officer.

Insurance brand State Farm is kicking off a new series on Twitch to appeal to consumers under 40. 

For those who have been feeling off, it may not be you. It could be the planets. Apparently, Mercury is in Retrograde, which according to astrologists means disruptions to communications and regular routines. To compensate, Vizzy Hard Seltzer is looking to put things back into alignment. 

Target has kicked off a new marketing campaign to promote the latest line from influencer partner Tabitha Brown.

Domino's Pizza has teamed up with Netflix’s Stranger Things to promote a new feature in its app that lets consumers order a pizza with their minds.

Retailer JCPenney has appointed John Aylward as chief marketing officer effective June 6.

Dog box subscription site Bark has appointed Cindy Gustafson as chief marketing officer. 

There is such a thing as a free lunch for New Yorkers using Grubhub today.

Alice Milligan’s role has been evolving since she joined E-Trade as chief customer officer in 2019.

Sneaker and streetwear brand Snipes has hired Rich Foster to join the company as chief marketing officer.

Non-alcoholic brew Budweiser Zero is gearing up for an NFT drop featuring artwork centered on co-founder Dwyane Wade.

French luxury fashion brand Dior Beauty is exploring new ways to work with influencers. The company recently ran a campaign with brand ambassador @Jisoo on Instagram that allowed fans to communicate directly with the global icon.

Kamal Bhandal, vice president, global consumer & brand marketing, social media, digital and influencer marketing at Align Technology understands the power of word-of-mouth.