Two Great Tastes: You & the BI Weekly Brand Roundup
Our reader mailbag was full of complaints that people could only read our deliberately named Friday Brand Roundup one day a week. So, since we are devoted to providing only the finest customer experience, we are henceforth calling this column Your Weekly Brand Roundup. Is it as rivetingly catchy? Probably not, but we do it all for you. This week we’ve got a peanut butter brand re-igniting a consonant controversy (a consonant-roversy?), a grocery store that encourages shoplifting and a fake musician propped up by a CPG company. Go on, have at it!