News

December 1, 2021

Innovator Interview: American Eagle’s Ashley Schapiro

Dianna Dilworth

Ashley Schapiro, vice president of Marketing, Media, Performance & Engagement at American Eagle, talks about making it easy for consumers to shop this holiday season wherever they are, be it at the mall or on TikTok.

December 1, 2021

Carter’s Goes All-In for The Holidays

There are eight nights of Hanukkah, 12 days of Christmas, and 24 days of Advent. Children’s clothing brand Carter’s is taking things to the next level by offering 50 days of giveaways for busy parents through its “Ultimate Holiday Giveaway” promotion.

November 30, 2021

Brand Innovators 2022 Outlook: Payment Services

Dianna Dilworth

In the ninth installment of our new 2022 Outlook Series, Brand Innovators talks to payment services marketing leaders for insights into what to expect next year, and what the category will look like as we head into 2022.

November 29, 2021

Hyundai Helps Peter Parker Find His Way Home

The latest Spider-Man movie may include the title, “No Way Home.” But don’t tell that to Hyundai, which, as part of its multi-picture deal with Sony Pictures, provides Peter Parker with a lift to his New York home.

November 29, 2021

CMO of the Week: Crown Media Family Networks' Lara Richardson

Lara Richardson likes to describe her first year as chief marketing officer for Crown Media Family Networks less in rebranding terms, and more in the language of a makeup artist.

November 24, 2021

Exploring Female Leadership at European Brands

Dianna Dilworth

Research shows that female leadership drives performance at brands as women managers do more to support their teams.

November 23, 2021

Brand Innovators Outlook 2022: Gaming & eSports

Dianna Dilworth

In the eighth installment of our new 2022 Outlook Series, Brand Innovators talks to marketing leaders for insights into what to expect next year in Gaming & eSports, and what the category will look like as consumer adoption continues to grow.

November 22, 2021

CMO of the Week: Nissan's Allyson Witherspoon

The COVID-19 pandemic presented many initial challenges for Allyson Witherspoon, U.S. chief marketing officer for Nissan Motor Corporation -- chief among them, the nationwide closures of its dealerships during the first weeks of lockdown.

November 22, 2021

Budweiser Celebrates ‘Zero Hour’ on Thanksgiving Eve

The night before Thanksgiving has earned the nickname of “Blackout Wednesday,” for its reputation as a time when family and friends can get together at local bars for an evening of catching up. Though it can be a night of excess, Budweiser Zero is giving consumers a chance to moderate their behavior without compromising the experience.

November 19, 2021

Ragu Believes Everyone Can ‘Cook Like a Mother’

The jarred pasta sauce category has exploded in recent years. New players, with premium names, have entered the market, making heritage claims that may ring a bit untrue.

November 18, 2021

Innovator Insights: Basis Technologies' Shawn Riegsecker

Shawn Riegsecker may not be able to completely reverse what’s being described as The Great Resignation, but he and his team are working to ensure more marketers and ad agency staffers have fewer reasons to quit.

November 17, 2021

Innovator Interview: Carter’s Jenna Bromberg

Dianna Dilworth

When Jenna Bromberg joined Carter’s as vice president of brand marketing & creative in July 2020, she hit the ground running. During her first eight weeks, she was tasked with leading the two of the company’s brands – Carter’s and OshKosh B’gosh – through creative and marketing rebrands. The OshKosh effort was just in time for back to school.

November 17, 2021

L’Oréal Paris USA Names 2021 L’Oréal Paris Women of Worth

Dianna Dilworth

L’Oréal Paris USA has named its 2021 L’Oréal Paris Women of Worth class, celebrating the philanthropic work of 10 female non-profit leaders who represent the brand’s signature tagline, “Because You’re Worth It.”

November 16, 2021

Brand Innovators 2022 Outlook: Travel

Dianna Dilworth

In the seventh installment of our new 2022 Outlook Series, Brand Innovators talks to Travel marketing leaders for insights into what to expect next year, and what the category will look like as bucket list travel and business trips are expected to return.

November 16, 2021

Kraft Mac & Cheese Debuts New Brand Campaign Embracing Comfort Food

Dianna Dilworth

Kraft Macaroni and Cheese has kicked off a new brand platform and campaign aimed to celebrate comfort food just in time for fall weather.

November 15, 2021

CMO of the Week: Webex By Cisco's Aruna Ravichandran

Few marketers were more prepared for the overnight switch to remote work in the pandemic era than Aruna Ravichandran, chief marketing officer of Webex by Cisco.