In the eight installment of our new 2021 Outlook Series, Brand Innovators talks to marketing leaders in the Spirits & Alcohol industry about what to expect next year, and how the category will continue to adapt as lockdowns have limited bar and restaurant openings and people are socializing more at home.

SodaStream’s Global CMO Karin Schifter-Maor talks Snoop Dogg celebrity partnership, purposed-based messaging and how the company has expanded its direct to consumer business since the pandemic hit.

Brand Innovators Sports Marketing Upfronts livecast featured executives from leading brands across categories sharing their stories on how they are pivoting to the new era of sports consumption. Here are six key takeaways for how brands can create a winning sports marketing strategy from executives at brands including: Turner Sports, AT&T, New Balance, NBA, PepsiCo, Danone, and more.

The year 2020 has been full of uncertainty, but Jim Daily, CEO, North America and Global President of Teads, says marketers can be sure of one thing: that the media buying strategies that got them where they are today won’t get them where they want to be tomorrow. Brand Innovators caught up with Daily to discuss key media buying trends to look out for in 2021.

Pernod Ricard USA’s Jameson brand is trying to bring holiday cheer to a challenging year with a contest giving away nine-foot tall trees made out of 130 empty Jameson bottles. The brand is giving away seven of these limited-edition Jameson Whiskey Trees to the winners of the digital contest.

When Britney Davis joined Capitol Music Group as Vice President-Artist Relations, Marketing and Special Projects in January 2018, her arrival coincided with the signing of a fast-rising star, Lil Baby, via Motown’s partnership with his team at Quality Control Music, the management and label home to hip-hop powerhouses Migos, Cardi B and Lil Yachty.

In the seventh installment of our new 2021 Outlook Series, Brand Innovators talks to marketing leaders in the travel industry about what to expect next year, and how the category will adapt to a world in which people have been afraid to travel but miss going on vacation.

Since Gregory Zamfotis, founder/CEO of Gregorys Coffee opened the specialty coffee chain in 2006 in Manhattan, the brand has been focused on creating a morning coffee experience that offers the quality of a local roaster with the quick convenience of a busy deli. We spoke to Zamfotis about the brand’s digital ordering platforms, vegan menu items and new stores.

How is Marcel Marcondes, U.S. Chief Marketing Officer of Anheuser Busch InBev and the country’s most powerful beer marketer, adjusting to a world where the largest sources of sales and consumption of his products are on indefinite pause?

Kraft Heinz brand Stove Top has debuted a line of limited-edition holiday dress up wear for Thanksgiving to help bring some humor to the season when it sells the majority of its products.

Chicago-based Foxtrot has been trying to disrupt the corner store since 2013, when the challenger brand launched a digital-first delivery app to bring high-end versions of convenience store goodies like ice cream, pizza and beer to Windy City residents. Foxtrot CMO Carla Dunham to discuss the company's evolution, adapting to pandemic times and her background in fusing product and brand marketing.

When Don Lane first joined The Boston Beer Company, Inc.’s fast-growing hard seltzer Truly in August as VP of Truly Brand, he looked to his hometown friends as a litmus test to gauge just how wide the drink’s appeal had grown in its short four-year lifespan.

Executives from Bose, Domino’s, Cameo and Hulu joined our Future of Media Livecast last week. Here are four takeaways from their talks that marketers can use to innovate as media evolves.

Jessica Wu-McConnell, Director of Marketing, Digital at McAlister's Deli, talks to Brand Innovators about the QSR's new "Warming up the Community" campaign, digital innovation and what dining out will look like in 2021.