Super Bowl LVII will take place February 12 at State Farm Stadium in Glendale, Arizona, and brands are gearing up for advertising’s biggest night.

What good is a virtual world without snacks? Oreo has unveiled its foray into Wes 3.0 with the launch of the “Oreoverse,” an Oreo-themed world of games and cookies.

Uber is returning to the Super Bowl for the third year in a row with a new spot focused on Uber One, the company’s premium membership.

Budweiser has debuted its Super Bowl spot online. The “Six Degrees of Budweiser” ad is a nod to the popular Six Degrees of Kevin Bacon game.

IHOP is celebrating its 65th anniversary this year and is balancing its modern marketing approach with its classic values. While the company is focused on delivering serving customers and franchisees, they are also experimenting with NFTs, crypto pancakes and TikTok.

There are Super Bowl ads and then there are super bowl ads. Dogfish Head Craft Brewery is taking advantage of the difference between national and local ad rates to air its first Super Bowl commercial at a modest price. 

“Chicken of the Sea” is an admittedly confusing product name. First, the product is tuna, not chicken. Second, the packaging features mermaids, which – as far as we know – don’t exist. 

Consumer credit reporting brand Experian is hoping to reach a wide audience of renters with a new ad campaign that promotes Experian Boost, a tool that among other things allows renters to improve their credit scores with on-time rent payments.

Morgan Stanley has dropped its first global brand campaign since 2019, an effort that highlights both the heritage and modern approach of the 87 year-old brand.

Workday, a business software brand that offers small-to-medium sized businesses tools for things like payroll and HR, has purchased its first-ever Super Bowl ad. 

Even retired gridiron greats feel the draw of attending the Super Bowl. In a bid to promote Verizon’s sweepstakes offering 20 winners tickets to three consecutive Super Bowls (beginning in 2024), NFL legends including Mark Sanchez, Reggie Bush and Emmanuel Sanders are making their pitch to be the winners’ plus-ones. 

Holiday retail sales in November and December 2022 reached $936.3 billion, a 5.3% increase from $889.3 billion spent during the same period in 2021, according to the National Retail Federation. These figures resulted in less growth than was forecast due to inflation and high interest rates. 

Fruit snacks may not necessarily seem to go along with the nachos, wings and beer that are generally part of a Super Bowl spread. But that’s not stopping Welch’s from trying to capitalize on “the big game.”

Lorraine Barber-Miller joined Philips as chief marketing & ecommerce officer three years ago with the goal to build a world class marketing and ecommerce platform that would differentiate the 130 year-old company as a leading health technology partner. 

Good fashion never goes out of style. It becomes “vintage,” “retro,” “classic,” and – in the case of J Crew – “sustainable.”

At Brand Innovators Evolution of Retail event in New York, marketers from leading brands including Pearle Vision, Toys‘R’Us, 1-800-Flowers, American Eagle, CVS Health, Target and more talked about the importance of delivering value to customers.