Super Bowl LVI will take place at the new state-of-the-art SoFi Stadium in Los Angeles in February 2022, and brands are gearing up for advertising’s biggest night.

As COVID uncertainty continues to reign, Airbnb is hoping to bring some peace of mind to would-be travelers with two new initiatives.

Early employee Stephanie Sherman has been appointed CMO of DraftKings, just in time for the Super Bowl.

AB InBev has a new global purpose and strategy that is designed to better position the beverage giant’s purpose and category growth. 

Mars’ iconic brand M&M's has redesigned its product and packaging to better reflect its values and the diversity in today’s world.

Overseeing the brand’s new chapter is Michelle Taite, a four-year veteran of Intuit who led marketing for QuickBooks before taking on the role of chief marketing officer at Mailchimp in November.

OshKosh B’gosh is sponsoring Time Magazine and Nickelodeon’s TIME for Kids second annual Kid of the Year.

Cinnamon Toast Crunch’s cereal-shaped emoji characters – Cinnamojis, as the brand calls them – have appeared in sports stadiums (even behind home plate) and elsewhere over the past few months. Now, they’ve finally made it to the breakfast bowl. 

Having taken the confectionary world by storm, Ferrero’s Kinder Bueno brand is back on television showcasing its product can perk up ordinary experiences. 

Oreo is gearing up for its 110th anniversary with a new flavor and sweepstakes celebration, but not before it takes a moment to enjoy a little blast from the past.

Heidi Cooley knows how you may feel about her brand, and she welcomes the debate.As a five-and-half year marketing veteran at Crocs, where she was elevated to Senior Vice President - Chief Marketing Officer last March, Cooley is keenly aware of the “love it or hate it” response Crocs shoes have elicited since their debut in 2002.

Gap is dipping its toe in the metaverse with the drop of a new series of collectible NFTs. 

As the nation spends the weekend commemorating civil rights and the legacy of Dr. Martin Luther King, Jr., Chromatic Black, an organization of artist-activists, technologists, community organizers and journalists dedicated to the power of story, is taking the holiday as an opportunity to reinforce the efficacy and availability of vaccines in communities of color.

Marketers might have breathed a little easier last summer when Google extended the deprecation of third-party cookies to 2023, but Rohini Sen suggests the smartest brands aren’t wasting any time in shifting their digital strategies.

At Brand Innovators’ 2022 Kick off Day 1: Setting The Stage for 2022, leaders from MetLife, Estee Lauder, Unilever, The New York Times and eos Products, shared what they are planning and thinking about for 2022. Tune in all week for more great insights from brand leadership.

Cream cheese shortage be damned! Einstein Bros. Bagels will be ramping up demand for schmears with a new line of packaged bagels available in Amazon Fresh and Walmart stores just in time for National Bagel Day on January 15th.