Apparently, food delivery doesn’t always have to be burgers, fries and pints of ice cream. Grocery delivery company Instacart has introduced “Instacart Health,” an initiative designed to promote healthier living.

‍In the first installment of our new 2023 Outlook Series, Brand Innovators talks to Retail CMOs and marketing leaders for insights into what to expect next year, and how the category will innovate.

Pepsi recently dropped the Pepsi S’mores Collection, the latest flavor in its ongoing “Better With Pepsi” messaging platform.

Lee Hurley has joined Stride Health as chief marketing officer. 

Just one month after signing on as YSL Beauty’s U.S. brand ambassador, music artist and pop culture phenomenon Lil Nas X is showcasing the company’s wares in a new digital and out-of-home campaign. 

When introducing a relatively new product to consumers, you might as well make up a whole new word. 

Carl’s Jr. and Hardee’s brands are getting a makeover with a new redesign that is aimed at making the brand “look as good as the food tastes.” 

Since Dave Schneider joined Red Wing Shoe Company eight years ago, he has been on a quest to build brand and drive demand. 

As the world emerges from the isolation of the pandemic and with supply chain woes fading into the past, CMOs are taking stock of the lessons learned before moving into the future. And, according to marketing company Wunderkind’s first “CMO State of the Union” report, it will not be more of the same. 

Not long ago, Ryan McDermott decided to spend part of his Saturday afternoon watching some college football. Well, not just watching.

For Crown Royal’s second year as the whisky sponsor of the NFL, the brand is partnering with Uber Eats to help those who might be the busiest during the season: delivery drivers. 

Mindfulness and meditation app Headspace has kicked off a new brand campaign, which aims to expand its audience to reach new users who are looking for help alleviating everyday stress.

There is a day for everything, and, according to Little Caesars. Tuesday is National Pepperoni Pizza Day. To mark the occasion, the brand is turning its Instagram page into a pepperoni-themed gallery of art. 

Introducing Brand Innovators’ new video series Inside the Brand, a new video series in which Brand Innovators takes you behind the scenes of iconic brands to learn some of their secret sauce of creating great marketing.

Elizabeth Otero joined Ideal Image about nine months ago, after spending her entire career in the global prestige beauty industry. Her mission: to scale the brand, they way she did with MAC Cosmetics, which she helped grow from a $250 million business to a $3 billion company. 

Northwestern Mutual has dropped a new brand campaign called “The Great Realization,” an effort that taps into the cultural zeitgeist of consumers questioning how they work, live and spend their time.