Restaurants have been hit hard over the last year of pandemic and, for many businesses, take out and delivery were not enough to make up for the loss of in-restaurant diners. As people get vaccinated, they are more likely to go out to eat again and restaurant brands are preparing for what this bounceback will look like.

TV data, insight, and measurement company LG Ads is scaling up their business this year with a global rebrand and dozens of new partnerships. Formerly known as Alphonso, the technology company helps marketers target audiences across multiple viewing platforms, from TV to mobile and desktop. Raghu Kodige, Chief Product Officer and Co-Founder of LG Ads talks about the strategy.

When Mehdi Tabrizi first joined the Portland, Oregon-based insurance company now known as Moda Health as its chief marketing officer in 2014, he got straight to work on a total brand overhaul. Previously known as Oregon Dental Services, Tabrizi helped find a new brand name and positioning to help the company become more consumer-facing. 

Born between 1995 and 2010, Gen Z is one of the most racially and ethnically diverse groups of consumers and brands looking to connect with these consumers have found that purpose-based storytelling and technological innovation is the way to reach this audience.

Jodi Senese, OUTFRONT Media’s CMO, talks purpose, giving back and showing up as a brand.

Seth Freeman, VP and Head of Marketing at Focus Brand’s QSR chain Schlotzsky’s, discusses a new campaign, the evolution of drive-thru, and what the QSR category will look like as the world reopens.