Cadent’s Jes Santoro on Moving From Demo-Based Buying to an Audience-Based, Flexible Approach to Reaching TV Viewers.

Pepsi is focusing its Super Bowl strategy on creating a memorable Halftime show and supporting local communities and small businesses in Tampa, a move aimed to inspire audiences and to help rebuild after almost a year of pandemic and economic hardship.Pepsi hopes to use this stage to tell a story of optimism and hope to social distanced fans in the stadium, as well as the millions of people who will be watching around the globe.

Executives from leading brands including Nestlé USA, Amazon Web Services, Petco, Verizon, sweetgreen and Domino's spoke on Day 1 at Brand Innovators’ inaugural 2021 Kickoff event. Hear their strategies and insights.

Roughly a year after venturing into the hard seltzer market, Bud Light is introducing a lemonade-tinged brand extension to make further inroads into the category. The new line, Bud Light Seltzer Lemonade, is based on consumer research that revealed the “biggest opportunity” in the growing seltzer market was for a lemonade-flavored drink, according to Andy Goeler, vice president of marketing for Bud Light. 

Kraft Heinz brand Lunchables has a pitch for busy parents trying to figure out what is for lunch – ”Leave It To Lunchables.”

ViacomCBS brands Nickelodeon and CBS Sports partnered on a co-branded game broadcast during the NFL’s Wild Card game on Sunday January 10, which aired on both CBS Sports and Nickelodeon. The effort entertained families with a game between the New Orleans Saints and the Chicago Bears that also promoted Nickelodeon content and characters.