Shopping for wine online has exploded in 2020. Drinks.com has been building up its DTC beverage business since 2013 and was already working with the highly influential Martha Stewart on curated wine picks before the pandemic began fueling this new online shopping trend. Drinks.com co-founder/CEO Zac Branden chats about working with influencers and accelerating online beverage sales.

Baby & children’s retailer Carter's is aiming to alleviate some of that stress by adding a little holiday fun to family life with a new social media contest in which families can win a virtual visit with Santa via the Cameo video app.

Years before her current role as Head of Global Brand Marketing at T. Rowe Price, Sylvia Toense found herself being pigeonholed in an earlier job as the “make it pretty” marketer on a team of mostly male financial advisors. “When I would try to chime in and have a voice, to offer more at the table, I would get the stiff arm,” Price recalled at Brand Innovators’ Women In Brand Marketing Livecast on October 15. “They’d say, ‘You don’t understand, you’re not a financial advisor.’ It was then that I realized that I needed another path to create credibility.”

In the third installment of our new 2021 Outlook Series, Brand Innovators talks to QSR CMOs and marketing leaders for insights into what to expect next year, and what the QSR category will look like as consumers avoid eating out but will still look for take-out and delivery options.

Brand Innovators caught up with David Skena, CMO of Krispy Kreme, from his home in Orlando to talk about Halloween, pandemic campaigns and digital marketing.

Shelley Haus worked for Ulta Beauty for five years as VP and SVP of Brand Marketing before she was elevated to Chief Marketing Officer in December 2019, just months before the coronavirus pandemic caused all 1,200 of the beauty & cosmetic retailer’s locations to shut down for two months beginning in March.So it came in handy when several forward-thinking initiatives Haus began piloting pre-pandemic suddenly became the norm — including curbside pickup, which was rolled out in select locations by April.