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 4 days ago

CMO of the Week: Champion’s Rich Mcleod

Richard Mcleod joined HanesBrands’ Champion brand as vice president, chief marketing officer of global, in December and has been building Champion’s global brand strategy and cross channel positioning ever since. The former college athlete was attractive to the brand because of its meaningful heritage and the opportunity to take the brand global.   “To be able […]

By Dianna Dilworth  February 26, 2024

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