The holiday season hasn’t been the same since Buddy the Elf introduced the world to the North Pole’s four food groups: “Candy, Candy Canes, Candy Corn and Syrup.” But few have ventured into the realm of making a meal with those ingredients. Until now.

The line between the physical and digital worlds – a.k.a. The “phygital” – is getting blurrier by the day. This week, fashion retailer Forever 21 will launch the “F21 Metaverse Collection” inspired by the brand’s foray into the metaverse and virtual product testing. 

Frito-Lay has launched its first-ever Web3 campaign to promote the launch of three new flavors during the FIFA World Cup.

Nearly 200 million Americans hit the stores and the internet over the long Thanksgiving weekend to kick off the holiday shopping season, according to the National Retail Federation and Prosper Insights & Analytics. 

Luxury brand Lacoste is opening its first-ever virtual store just in time for the holiday season and will be enticing consumers to visit the store regularly through a VIP NFT program.

In the ninth installment of our 2023 Outlook Series, Brand Innovators speaks to leaders at Spirits & Alcohol brands about what is on the horizon for 2022.