After 18 months of so many virtual meetings, interactions, parties and meetups, it would seem no one would want to willingly dive back into the virtual world so quickly. No one, that is, except for Jake from State Farm. 

Brent Rivard joined Internova Travel Group as chief marketing officer in April 2021, after working as a consultant for the brand beginning in September 2020. As a career agency guy, Rivard was interested in the challenge of taking on a brand-side role during a very tumultuous time for the travel business.

As digital marketers, we must constantly navigate a graceful balance between impact and efficiency. While high-impact creative has the potential to drive meaningful engagement, it is traditionally expensive to produce and difficult to execute at scale.

Brand Innovators has launched a new Mobile Club, in partnership with Tap On It, a weekly text message alert which features all things Brand Innovators.

At Brand Innovators’ recent Women in Marketing livecast event, female leaders from MGM Resorts, McDonalds, Disney, JPMorgan Chase and Sweetgreen shared their own career experiences and how they are working to motivate the next generation of female leaders.

When Gayle Troberman first joined iHeartMedia in 2014 as chief marketing officer, the role appealed to one of her core interests – listening. Not just to music or news, the two main draws for iHeart’s 850+ global broadcast stations, but to the people who actually consume the products she promotes.