Brian Lancey, VP of global sponsorships and consumer marketing at Mastercard, certainly didn’t expect to have to pivot the entirety of the global entertainment marketing and sponsorship programs he oversees. But given the brand’s increasing focus on digitally accessible events, the pivot was easier than it was for many other companies.

If there’s one common thread that many marketers have shared during the coronavirus pandemic, it’s how planning cycles that used to take 18 months or more to complete have rapidly shrunk to 18 days - if not less - to meet the urgent needs of consumers and businesses hardest hit by lockdown conditions and loss of employment.

 TikTok is, without question, the one platform brands are eager to either develop a presence on or grow an existing following. But like any other social platform, TikTok has its own unique communities and norms for communicating

As an eyecare provider with hundreds of stores nationwide, Pearle Vision has been less affected than most retail businesses in recent months in terms of being able to keep its doors open. But as COVID-19 cases continue to resurge in many states nationwide, the brand’s commitment to trust and safety has never been greater.

Lynne Blashford, CMO at White Castle, will hit her 10-year anniversary at the company in September. While 10 years is an increasingly rare amount of time to spend at one company, that’s a relatively short tenure at White Castle.

Michelle St. Jacques jumped into the deep end on her first day as Chief Marketing Officer at Molson Coors. It was February 2019, and the Super Bowl had aired just one day prior. During the Big Game, Anheuser-Busch InBev’s Bud Light aired an ad that accused Miller Lite and Coors Light, both under the Molson Coors umbrella, of using corn syrup in its recipes.