Ashley Schapiro, vice president of Marketing, Media, Performance & Engagement at American Eagle, talks about making it easy for consumers to shop this holiday season wherever they are, be it at the mall or on TikTok. 

There are eight nights of Hanukkah, 12 days of Christmas, and 24 days of Advent. Children’s clothing brand Carter’s is taking things to the next level by offering 50 days of giveaways for busy parents through its “Ultimate Holiday Giveaway” promotion. 

In the ninth installment of our new 2022 Outlook Series, Brand Innovators talks to payment services marketing leaders for insights into what to expect next year, and what the category will look like as we head into 2022.

The latest Spider-Man movie may include the title, “No Way Home.” But don’t tell that to Hyundai, which, as part of its multi-picture deal with Sony Pictures, provides Peter Parker with a lift to his New York home. 

Lara Richardson likes to describe her first year as chief marketing officer for Crown Media Family Networks less in rebranding terms, and more in the language of a makeup artist.

Research shows that female leadership drives performance at brands as women managers do more to support their teams.