OkCupid is celebrating the return of in-person dating with a new global out-of-home campaign that highlights the range of different people that are using the app to mingle. 

The Hispanic population grew 9.9 million from 50.7 million in 2010 to 60.6 million in 2019 and the non-Hispanic population grew by 9.1 million during this same time period, according to the US Census Bureau. As this demographic grows, brands are looking for ways to reach these increasingly influential consumers. At a recent Brand Innovators Marketing livecast on the Future of Hispanic Marketing, leading brand marketers shared how they are reaching this sought after audience.

Mary Alderete has spent 10 nonconsecutive years working on different brands in the Gap Inc. portfolio, including seven at Banana Republic and Old Navy in the early 2000s. So when she was elevated to chief marketing officer of Gap brand in the spring of 2020, she finally had a chance to put her stamp on the company’s flagship clothing retailer. 

As the world continues to navigate the pandemic – and guidelines remain in flux – Absolut wants consumers to feel comfortable socializing.

Considering the uncertainties of 2020 (and continuing into 2021), consumers may be looking for some comfort and stability in their lives. Enter Prudential and its familiar Rock iconography, which is taking center stage of a new advertising campaign. 

Ferrara brand SweeTARTS has teamed up with pop star Christina Aguilera for a new online music contest.