Vroom’s chief marketing officer Peter Scherr talks Super Bowl ad, upping his marketing spend on influencers and why touchless experiences will be here to stay even after the COVID-19 vaccine has been widely deployed.

When Lisa Farris was first approached to join The Recording Academy in 2019 as its chief digital officer, the veteran digital executive and entrepreneur saw it as “an excellent way to give back and really represent the voice of creators,” she says.

McDonald’s has kicked off a new television campaign to promote its latest menu item – a Crispy Chicken Sandwich. The spots, created with agencies Wieden+Kennedy New York and Callen, play up the iconic brand’s ability to make menu items famous by highlighting its long-lasting products including: Big Mac, Egg McMuffin, McRib, and Chicken McNuggets. The brand is positioning its chicken sandwich as just as “craveable.”

Everyone’s Talkin Bout NFT’s...But What are They and Why Are Important For Marketers? 

Coming up on a year of limited social interactions and reasons to take a day off, Bud Light Seltzer, like other brands this spring, is encouraging people to take a little time for themselves with a new “Out of Office” variety pack of new drink flavors. 

Janna Ritzcovan Synovec, Head of Marketing at IBM Watson, would probably direct you to the AI Advertising Almanac.An infographic whose design harkens back to the books used by farmers of yore, talks about how technology is changing and how AI is opening up new possibilities for marketers, publishers and consumers.