As the world of entertainment becomes more decentralized, BEN Group is working even harder to navigate platforms and target consumers, using AI technology and data to identify trends and key content creators. Ricky Ray Butler, CEO of BEN Group, talks about the future of influencer marketing.

Clothing brand Woolrich is celebrating the LGBTQ+ community this month with a special, limited-edition run of the company’s iconic buffalo plaid shirt featuring a special Pride Month patch designed by fashion and celebrity stylist Ian Bradley. 

In these divisive times, it is often easy to forget that we often have more things in common than things that separate us. Who would have guessed, for instance, that three famous drag queens would be embraced by the population of Lynchburg, Tennessee, home of the Jack Daniel’s Brewery?

At the Brand Innovators Cannes...Virtually livecast event, high-level executives shared learnings and experiences from the last year and where they see the culture moving forward.

During the Brand Innovators 10th Anniversary Day One livecast, marketing executives from The Sims discussed the secrets behind the brand today.

The 'Get Axeinated’ campaign takes a light-hearted approach to the conversation by playing up the attractive features of getting vaccinated and grooming in the online dating world.