Halloween is expected to be big this year, with the National Retail Federation predicting that consumers will spend $10.14 billion around the holiday. Brands are already working to get consumers into the holiday mood. 

Just because some fans might not be willing (or able) to attend college football tailgate partiers this year, doesn’t mean they have to forego the fun entirely. This fall, General Mills, along with grocery chain Meijer, are taking their Tailgate Nation promotion online and introducing, “homegate.”

At a recent Brand Innovators Marketing livecast on Creative Transformation, marketers at The Hershey Company, MetLife, GoDaddy and Emporio Armani Retail Americas discussed their approach to creativity from product innovation to cause marketing.

Celebrating Hispanic Heritage Month, which ends this week, can carry many different meanings within a diverse demographic, which makes it difficult for marketers to know the best course of action in celebrating the month. 

In the second installment of our new 2022 Outlook Series, Brand Innovators talk to Automotive CMOs and marketing leaders for insights into what to expect next year, and how the category will innovate.

When Scott Donaton was promoted from VP - Head of Creative to SVP - Head of Marketing at Hulu in April, it was a full-circle moment for the media and marketing executive.