Heidi Cooley knows how you may feel about her brand, and she welcomes the debate.As a five-and-half year marketing veteran at Crocs, where she was elevated to Senior Vice President - Chief Marketing Officer last March, Cooley is keenly aware of the “love it or hate it” response Crocs shoes have elicited since their debut in 2002.

Gap is dipping its toe in the metaverse with the drop of a new series of collectible NFTs. 

Super Bowl LVI will take place at the new state-of-the-art SoFi Stadium in Los Angeles in February 2022, and brands are gearing up for advertising’s biggest night.

As the nation spends the weekend commemorating civil rights and the legacy of Dr. Martin Luther King, Jr., Chromatic Black, an organization of artist-activists, technologists, community organizers and journalists dedicated to the power of story, is taking the holiday as an opportunity to reinforce the efficacy and availability of vaccines in communities of color.

Marketers might have breathed a little easier last summer when Google extended the deprecation of third-party cookies to 2023, but Rohini Sen suggests the smartest brands aren’t wasting any time in shifting their digital strategies.

At Brand Innovators’ 2022 Kick off Day 1: Setting The Stage for 2022, leaders from MetLife, Estee Lauder, Unilever, The New York Times and eos Products, shared what they are planning and thinking about for 2022. Tune in all week for more great insights from brand leadership.