In the third installment of our new 2021 Outlook Series, Brand Innovators talks to QSR CMOs and marketing leaders for insights into what to expect next year, and what the QSR category will look like as consumers avoid eating out but will still look for take-out and delivery options.

Brand Innovators caught up with David Skena, CMO of Krispy Kreme, from his home in Orlando to talk about Halloween, pandemic campaigns and digital marketing.

Shelley Haus worked for Ulta Beauty for five years as VP and SVP of Brand Marketing before she was elevated to Chief Marketing Officer in December 2019, just months before the coronavirus pandemic caused all 1,200 of the beauty & cosmetic retailer’s locations to shut down for two months beginning in March.So it came in handy when several forward-thinking initiatives Haus began piloting pre-pandemic suddenly became the norm — including curbside pickup, which was rolled out in select locations by April.

We’re living in strange and challenging times. A global pandemic is impacting communities on a mass scale, taking a heavy toll on healthcare systems and the economy. The pattern of life in cities barely resembles what it was in February and early March. Many are still keeping close to home, uncertain about what’s next. Alexander Jutkowitz, Chairman of SJR, a WPP company, explores the future of work.

The pandemic has transformed the way we work. With offices around the world shut down, many people have had to adapt to working from home. But even when the world reopens fully, the effects of the pandemic will likely impact the way people work for years to come, as teams learn to work together remotely in new and creative ways. Brand Innovators’ latest Livecast on The Future of Work on October 14 explored these themes with executives from Webex, Gensler, Ford, Industrious & Creative Spirit

DTC pharmaceutical brand Genexa has kicked off its largest digital campaign to-date to promote its new line of over-the-counter medicines. The effort calls on consumers to restock their medicine cabinets with “clean” products.