Snickers has kicked off its second consecutive year running the “Hungriest Players” campaign with the NFL, in a move to bring entertainment and connections to consumers during the most unusual season ever. For the campaign, the Mars Wrigley brand once again created a branded, blinged-out necklace that will be passed around weekly to the player that showed the most hunger for the game that week throughout the NFL season.

Gen Z is one of the most diverse and digitally connected generations ever, and they make account for 40% of global consumers today, and account for $150 billion in spending power in the US alone. At a recent Brand Innovators' livecast called “Marketing to Gen Z," marketing leaders from YouTube, TikTok, LEGO, BABE Wine, Anheuser-Busch InBev, Bulletproof, Fenty Beauty, and other leading brands, shared their experiences and perspectives on how to engage and market to this unique generation.

Video streaming demand has grown in 2020 while millions of Americans have been sheltering-in-place due to COVID-19. And they’re buying more streaming services. “I can’t dream up another scenario that would benefit streaming services more than people being in their houses without much to do other than watch TV,” says Valerie Zapata, Hulu’s director of subscriber growth and partnerships.

As the star of the “Ghostbusters” and “Honey, I Shrunk The Kids!” franchises, Rick Moranis was one of the most ubiquitous actors of the ‘80s. But after 1997’s straight-to-video threequel “Honey, We Shrunk Ourselves!”, Moranis all but vanished from public life and consciousness, reappearing here and there with the occasional voice-acting gig.

Sunglasses and apparel company Oakley is marking its second year as an official on-field partner of the NFL with new team partnerships and a new campaign that speaks to the times. The “We Shape The Future” effort stars Team Oakley’s football athletes Patrick Mahomes II and Lamar Jackson, and features JuJu Smith-Schuster, Derwin James Jr., Aaron Jones and Trevon Diggs.

Ferrero brand Butterfinger has launched a new video campaign and sweepstakes that aims to build buzz around the brand this Halloween through entertaining and engaging content. The Butterfinger Investigators aka (BFI) is a humorous new video series that mirrors the television crime detective series CSI. The series includes several five-minute webisodes which are designed to “delight and entertain people with a few different curve balls," says Mark Wakefield, SVP Marketing at Ferrero.