Super Bowl LVII will take place February 12 at State Farm Stadium in Glendale, Arizona, and brands are gearing up for advertising’s biggest night.

General Motors is partnering with Netflix. Michelob Ultra is partnering with Instacart and Netflix. Molson Coors is teaming up with DraftKings for a consumer bet to predict which brand will be featured in its Super Bowl ad –Coors Light or Miller Light.

ABInBev brand Bud Light is using the Super Bowl as the grand stage to launch a new 2023 campaign as part of its new “Easy Enjoyment” platform. 

Michelob ULTRA has kicked off a massive campaign for the Super Bowl, which features two golf-themed ads. The first, starring Tony Romo, Canelo Alvarez, Brian Cox and Serena Williams, is inspired by Caddyshack for a new generation of players. 

There’s more than one way to roast a peanut apparently. Planters has purchased time during the Super Bowl broadcast to have its mascot, Mr. Peanut, mocked by comedian (and Roastmaster General) Jeff Ross. 

What good is a virtual world without snacks? Oreo has unveiled its foray into Wes 3.0 with the launch of the “Oreoverse,” an Oreo-themed world of games and cookies.