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Bringing the Brand Marketing Community together
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Brands Are Partnering on Super Bowl Ads This Year
Uber’s Membership Program Takes Center Stage at Super Bowl
Super Bowl 2023: Ad Tracker
Mr. Peanut to Feel the Heat During Super Bowl
Brand Innovators Sports Marketing Upfronts
CMO of the Week: Discord's Tesa Aragones
CMO of the Week: Artsy's Everette Taylor
How The International WELL Building Institute's Marketing Chief Recruited Lady Gaga, Jennifer Lopez, Michael B. Jordan And More For An All-Star Public Health & Safety Campaign
The Future of Marketing: Five Game-Changing Takeaways From CES
Recent News
Super Bowl 2023: Ad Tracker
by
Dianna Dilworth
February 3, 2023
Super Bowl LVII will take place February 12 at State Farm Stadium in Glendale, Arizona, and brands are gearing up for advertising’s biggest night.
Brands Are Partnering on Super Bowl Ads This Year
by
Dianna Dilworth
February 3, 2023
General Motors is partnering with Netflix. Michelob Ultra is partnering with Instacart and Netflix. Molson Coors is teaming up with DraftKings for a consumer bet to predict which brand will be featured in its Super Bowl ad –Coors Light or Miller Light.
Bud Light Promotes Easy Enjoyment in Super Bowl Spot
by
Dianna Dilworth
February 2, 2023
ABInBev brand Bud Light is using the Super Bowl as the grand stage to launch a new 2023 campaign as part of its new “Easy Enjoyment” platform.
Michelob Ultra’s Two Super Bowl Ads: One Inspired by Caddyshack, The Other Promotes Netflix Full Swing Integration
by
Dianna Dilworth
February 1, 2023
Michelob ULTRA has kicked off a massive campaign for the Super Bowl, which features two golf-themed ads. The first, starring Tony Romo, Canelo Alvarez, Brian Cox and Serena Williams, is inspired by Caddyshack for a new generation of players.
Mr. Peanut to Feel the Heat During Super Bowl
by
Aaron Baar
February 1, 2023
There’s more than one way to roast a peanut apparently. Planters has purchased time during the Super Bowl broadcast to have its mascot, Mr. Peanut, mocked by comedian (and Roastmaster General) Jeff Ross.
Oreo Enters the Metaverse
by
Aaron Baar
January 31, 2023
What good is a virtual world without snacks? Oreo has unveiled its foray into Wes 3.0 with the launch of the “Oreoverse,” an Oreo-themed world of games and cookies.
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