Yin Woon Rani

VP, U.S. Marketing, Campbell’s Soup Company

Yin leads the U.S. Marketing Activation Team for Campbell’s iconic Simple Meals and Beverage brands, including Campbell’s, Swanson, Prego, V8 and Spaghetti’Os – representing the company’s biggest division. Her focus is on creating world-class communication plans across all paid, owned, earned channels. She originally joined Campbell’s in January of 2014 as the VP, Integrated Marketing within the global corporate team with responsibilities for global centers of excellence across advertising, media, digital and design. During her prior role as President of UM North America, Yin directed a cross-functional 1000+ team across five offices – spanning media planning, buying, strategy, custom activation, research and analytics. Yin helped deliver a significant transformation program that created more integrated and impactful media product, including new process improvements, cultural changes and talent management programs. UM’s key clients include Chrysler, Sony, Mastercard, L’Oreal, Charles Schwab, the U.S. Army, BMW and other Fortune 1000 clients across many sectors.

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