Vanessa LeFebvre joined HanesBrands as president of global activewear in August 2022. LeFebvre is responsible for driving growth in the global Champion brand. LeFebvre has an extensive background in the activewear category, merchandising, e-commerce and retail. She previously served as the senior vice president, commercial, North America at Adidas where she delivered significant growth and profit improvement. In 2019, LeFebvre was the president of Lord and Taylor. She’s also held senior leadership roles at Stitch Fix, Macy’s, Daffy’s and T.J. Maxx.

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