Head of Insights, Carter's
Valerie Morse is the Head of Strategic Insights and Business Intelligence for Carter’s, North America’s largest branded marketer of apparel and related products exclusively for babies and young children. She oversees consumer insights and leads marketing, innovation and strategic planning disciplines for Carter’s.
Valerie joined the Carter’s team in April 2019, and since taking on this role, she has launched Customer Segmentation, a Continuous Brand Equity Tracker, and new Customer Experience tools across in-store, e-commerce and fulfillment, offering real-time dashboarding capabilities. Valerie partnered with Brand Marketing on marketing and creative strategies across the portfolio and instituted new creative evaluation practices. In response to COVID, Valerie’s team introduced deep social listening practices and a company-wide Consumer, Market, & Trend Newsletter series. In addition, Valerie serves on the D&I Leadership Steering Committee.
Prior to this role, Valerie had been a Consumer Insights Director for Columbia Sportswear, Bacardi and more.
She currently lives in Atlanta, Georgia with her partner, Elsa, and their two dogs, Stella & Bella.