Tracy-Ann Lim - Brand Innovators

Tracy-Ann Lim

Chief Media Officer, JP Morgan Chase & Co.

Tracy-Ann Lim is the Chief Media Officer at JPMorgan Chase responsible for Paid  Media, Social content and community management and SEO firm wide. Tracy-Ann  brings to bear the full weight of her 16 years’ experience to this role, in the  reimagining and reengineering of Media as a tool for profitable growth. Her ~50  person team spans New York, Delaware, Columbus, Philadelphia, Chicago, UK and  India. The centralization model within which they operate is one of Tracy-Ann’s  crowning achievements so far in that it drives the transparency, agility and  efficiency needed to get the job done. Prior to this role, Tracy-Ann has filled  executive roles at Media Agencies in New York, LA and Dublin where she is from. In  her most recent position prior to JPMC she helped Media Assembly win Agency of  the Year in 2018 on the strength of her work on the E*TRADE business; embedding a  data led model that proved the ROI of all media investments.

Tracy-Ann has always been an advocate of emerging talent and as such has always  sought ways to build support systems and add value. Her involvement ranges from  annual speaking engagements with marketing graduates on the power of  Communications Planning in business to mentorship programs like the one she is  now a part of at JPMC; Next Roundtable Initiative. Tracy-Ann is also a member of  MMA Global, North America Board. In this capacity she works alongside other  Fortune 500 leaders on subjects such as Performance Marketing Research, Cognitive  Neuroscience and Data Privacy in today’s marketing environment.

Tracy-Ann holds a Masters in Advertising from UCD, Michael Smurfit Graduate  Business School. She also holds a Bachelor of Science degree in Marketing from DKIT  Ireland. Tracy-Ann resides in Westchester, NY with her husband and two  rambunctious sons.