Tom Nowack - Brand Innovators

Tom Nowack

Chief Creative Officer, Best Buy

Tom joined Best Buy as its first chief creative officer following a 20-year career at some of country’s best agencies, on some of the world’s best-loved brands.

His last post prior to Best Buy was as president of Peterson Milla Hooks, where he helped lead a transformation of the agency that resulted in the shop being named “Comeback Agency of the Year” by Advertising Age.

At Best Buy, Tom is responsible for the company’s creative strategy, creative expression and creative success across all customer touch points.