Senior Manager, Influencer Marketing, Best Buy
Tolá Oyewole is the Sr. Manager of Influencer Marketing for Best Buy. She is responsible for the strategic development and execution of influencer marketing campaigns, events and cultivating relationships with Best Buy vendor and agency partners. She also manages relationships with influential customers and leaders within the influencer industry and digital media innovation building new, never been before created digital media/marketing plans. Her oversight includes managing influencer marketing strategy, national influencer events for major drive time campaigns, budget management, contact for over 2,500 influencers for Best Buy.
She recently returned to Best Buy from Cargill, where she served as the Director of the Cargill Foundation and Corporate Giving. Her role in Corporate Affairs included leading the Cargill Foundation and the national and global education portfolio for Cargill. In addition to her Foundation role, she partnered with North American businesses to provide support within issues management and cross-functional business strategy.
Tolá enjoys spending time with her family and friends, is an avid online shopper and volunteerism with high school youth. Tolá was honored by the Minneapolis and St. Paul Business Journal as one of the Top 50 Women in Business in 2015.