Tara Rush is Senior Vice President and Chief Marketing Officer of Audi of America, Inc., beginning December 2020. Tara leads U.S. marketing efforts including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media.
Previously, Tara was the SVP and chief communications officer for Audi of America, leading the implementation of brand-driven internal and external communications across a variety of areas including corporate, product and lifestyle. Tara is the executive sponsor of the Audi brand’s diversity and inclusion strategy initiatives in the U.S.
Joining Audi of America from HEINEKEN USA, Tara previously held the role of Chief Corporate Affairs Officer with more than 15 years of experience in corporate communications, public affairs, brand PR, employee engagement, crisis management and corporate social responsibility across multiple industries. She was a member of HEINEKEN USA’s executive management team and served as the Corporate Affairs lead where she successfully oversaw all U.S. corporate communications.
Hailing from New York, Tara holds a Bachelor of Science in Policy Analysis & Management with a concentration in Consumer Economics from Cornell University. She and her husband, Barrett, live with their two children in Northern Virginia.