Taj Alavi

Taj Alavi leads Global Brand Marketing at Uber, where she oversees the brand, design, digital and social teams for the platform. Her career spans nearly two decades leading some of the most trusted and loved brands in the world. Taj was the former Global Head of Brand Marketing at Instagram, where she established the brand marketing function and oversaw brand, global campaigns and media. Taj’s formative years were spent in consumer packaged goods, at Clorox she managed the flagship bleach brand and led innovation for the $1B business, and at Neutrogena she led product marketing across EMEA and APAC. Taj holds a master’s degree from Boston University and resides in California with her husband, two kids, adopted puppy and two chickens.