A Marketing professional with expertise in media, Steve St. Germain has brought his creative spin to national campaigns in the U.S. for over 12 years. Currently managing media for Jeep brand nameplates at Stellantis, Steve’s past work includes plan development for Ford Motor Company, Dodge, Maserati, Lincoln Motor Company, Alfa Romeo USA, among others.
Over the last decade Steve’s planning efforts can be found among campaigns and advertising placements during the Super Bowl XLVII, LI and Grammy Awards. Within the pages of WIRED, Vanity Fair, GQ, Vogue, Car & Driver and more. On site at the LA Film Festival, F1 Racing’s Circuit of the Americas, PGA Tour’s Presidents Cup and Forbes “30 under 30” Conference. Wallscapes and billboards, gaming ecosystems Twitch and Xbox Live Marketplace. And unique OOH placements such as airplane seat backs, cinema pre-shows and gas station pump displays.
“As ecosystems and consumer habits become more sophisticated, today’s greatest challenges for marketers fall within the areas of cookieless data activation, video strategies, attribution and overall measurement”, remarks St. Germain. In 2022, with electrification across the entire Stellantis lineup looming and with major category disruption ahead there’s never been a more exciting time to work in automotive marketing.