Director, Group Marketing Manager – Poland Spring, Nestle Waters
Smeeta Khetarpaul is a transformational marketer with over 15 years of work experience. Recognized as a strategic thinker, roll-up-your-sleeves-doer, influential team leader and strong business contributor. At Nestle Waters North America, Smeeta and her team oversee all aspects of brand strategy and marketing for Poland Spring® Brand. This includes end to end P&L management, long-term strategy, advertising campaign development, traditional and digital media planning, innovation, public relations, eCommerce, major strategic alliances, sustainability initiatives etc.
Prior to Nestle Waters, Smeeta worked with Avon cosmetics in Global Brand Management and at IPSOS-ASI in Advertising research. She has a Masters in Communication from Michigan State University and an MBA from ITM in India. She has also researched and published papers on Cause Related Marketing for the American Academy of Advertising.