Shannon Watts - Brand Innovators

Shannon Watts

Chief Marketing Officer, Samsung New Zealand

Shannon Watts is the CMO for Samsung New Zealand, ranked 5th in Global Brand Value, working across the entire portfolio from leading mobile phones and TVs through to your staple home appliances. She oversees the Marketing Communications, Digital Marketing, Corporate Comms & Market Intelligence.

Shannon is from New Zealand but spent ten years overseas working in Canada, Ireland and the UK, before returning to New Zealand.

She worked in the beauty industry for nearly 20 with eight years working in London for Coty Beauty UK before returning to NZ as Marketing Director for L’Oreal Consumer Produces for six years. Shannon then moved across to Mars New Zealand where she headed up the marketing team across confectionary, food & petcare.

Watts brings with her a wealth of local and international FMCG marketing experience in addition to consumer electronics, along with digital brand building and a strong focus internally within people and culture.