Scott Swaebe

Director of Retail Merchandising & Store Design, Cricket Wirlesss

Scott Swaebe is a Marketing Director at Cricket Wireless responsible for executing shopper marketing tactics, leads the implementation of retail store design concepts, manages all merchandising initiatives for authorized retailers, and develops compelling point of purchase programs for national retail partners. During the past 20 years, Scott has leveraged his creativity, retail store design background, and knowledge of consumer trends to develop visual merchandising tactics that accelerated product movement and influenced buyer decision-making. Through creative leadership and business acumen, he has strategically managed visual merchandising and store design organizations for brands such as Brookstone, Best Buy, and Victorinox Swiss Army.