Sarah Kirchner is the Sr. Director of Social Media for Kenneth Cole Productions, where she oversees all social media activity, digital partnerships, & brand innovation opportunities. Her passion lies in defining forward-thinking digital & social creative solutions that harness innovation, technology and digital platforms to drive business results. Previously, she was the Global Director of Digital & Social Media for Gap brand, overseeing all digital brand initiatives with the goal of strengthening the brand and delivering inspiring, engaging and rewarding consumer experiences.