Sara Johnson

SVP, Group Director, Video Investment Carat

As Senior Vice President, Group Director for Carat, Sara oversees all Investment for General Motors. Prior to her promotion she was responsible for the National Video budget exceeding $500MM annually. More specifically, she leads theNetwork, Digital Video, and Audience/Advanced TV arm of the business specializing in audience buying across screens making her an expert in this quickly developing space.  


Prior to joining Carat in 2018, Sara worked for Interpubic’s Initiative Media Agency spending 11+ years most notably on MillerCoors and DrPepper Snapple Group’s National Video Investment teams where she developed audience strategies for both clients.  With her 15 years of experience on the agency buying side she has seen the evolution of the National TV marketplace and understands why and how advertisers need to change with it.  In her free time Sara likes to ski in the winter months, beach in the summer months, and cheer for her Alma Mater, Syracuse University, year-round.