Sarah Crockett - Brand Innovators

Sarah Crockett

Global Chief Marketing Officer, Nature’s Sunshine

Named Global Chief Marketing Officer of Nature’s Sunshine in October 2023, Sarah Crockett is a seasoned marketing executive with over two decades of experience in high-performance organizations. With a proven track record of building lifestyle brands, driving digital and omni-channel strategies, and attracting next-gen consumers, she brings a new level of consumer focus and rigor to Nature’s Sunshine. Crockett joins Nature’s Sunshine from VF Corporation where she was the Global Chief Marketing Officer of Dickies. In addition to previously serving as Chief Marketing Officer for Backcountry.com and Burton Snowboards, she has also held senior marketing positions at REI, Vans, Lucky Brand, and Von Dutch. Crockett holds a Bachelor of Science in Business Administration from California State University of Los Angeles and currently serves on the Board of Directors for Stance and Rumpl.