Over a career spanning 20 years, Ritesh has provided leading edge advisory and technology consulting to Fortune 500 firms in the Pharma and CPG industries. Most recently, he led the IT-Marketing relationship for the Canada zone for KraftHeinz, where he was responsible for launching the first Marketing Digital Innovation Challenge. He is currently running the Canadian operations and Vice-President, Northeast for Brand Innovators Labs, a niche marketing innovation consultancy that brings together technology scale-ups with Fortune 500 brands to accelerate growth and solve business challenges.