Rich Guest is an award-winning creative marketer with deep expertise in advertising, digital media, eCommerce, and CRM. He joined IMAX in March 2022.
As the Senior Vice President, Brand and Digital Marketing at IMAX, Rich is tasked with leading the teams responsible brand marketing and advertising, DTC marketing initiatives, imax.com, as well as social media in their efforts to build brand relevance, differentiate IMAX’s immersive, theatrical experience, and grow market share.
Previously, he served as Vice President and Head of Marketing Communications for Burger King North America where he oversaw all advertising, merchandising, design, organic social media, and paid media activities. During his tenure, the business executed a successful transformation, shifting over 30% of its paid media from linear television to digital channels while adjusting its processes and partner ecosystem to reflect this more modern approach to communications. His prior experience includes nearly 20 years with the iconic advertising agency Doyle Dane Bernbach (DDB) and its subsidiary Tribal Worldwide, holding numerous senior management roles with significant profit and loss center responsibilities, including Global Chief Digital Officer.
Rich has led creative teams that have consistently produced some of the world’s most awarded non-traditional advertising campaigns, winning over 45 prizes since 2018 at the Cannes Lions Festival of Creativity. Notable campaigns included Burger King’s “Confusing Times,” Skittles’ “Exclusive the Rainbow” (the most awarded advertising entry of 2018), and Skittles’ “Broadway the Rainbow” (ranked as 6th best in the 2019 World Advertising Research Center [WARC] Creative 100). In 2019, he was recognized as one of Campaign’s “40 Over 40”.
He earned a BA with Honors at Indiana University, Bloomington and a MBA at Northwestern University’s Kellogg School of Management.