Innovation. Diverse Experience, Expertise and Thinking. Business Impact. Long before 2020 changed the world and the communications industry, Rema Vasan was building a prolific career rooted in these three pillars. With a non-linear trajectory that spans advertising, digital marketing and communications, on both the client and agency sides of the table, Rema leans into the future by anticipating change and delivering breakthrough programs and capabilities that yield measurable business impact.
Rema joined MMC as their first Chief Innovation Officer last year, and within six months had developed two groundbreaking capabilities: The Empathy IndeXX, which helps advance woman into leadership roles; Audiential, an audience-led influencer marketing capability that ensures precise segmentation, AI-led analytics & insights, and a laser focus on business results.
Rema was named a Campaign Digital 40 Over 40 honoree and has served as a juror for the Cannes Lions Awards, PRovoke Awards and the PRWeek Awards. A champion for pushing boundaries and taking meaningful risks with an integrated mindset, Rema has transformed businesses and the way brands communicate with award-winning campaigns.