Ramon Soto is a skilled marketing executive with deep healthcare and financial services experience. He has a demonstrated ability to create vision, establish long-term strategies and lead cross-functional teams. Mr. Soto has a proven track record of profitable growth in consumer, business-to-business and direct marketing. He is a passionate thought leader with strong analytic and Six Sigma quality skills.
Mr. Soto is the senior vice president, chief marketing and communications officer for Northwell Health. Mr. Soto is responsible for the development and execution of Northwell’s brand strategy, as well as for all aspects of marketing and communications, including public relations, digital engagement, strategic marketing, clinical marketing and customer acquisition.
Mr. Soto is a member of Northwell Health’s executive leadership, responsible for shaping the growth strategy and execution for the enterprise. Northwell Health is New York’s largest healthcare provider with a network of 23 hospitals, nearly 800 community and research facilities and 75,000 employees. With 5 million patient visits in 2018, Northwell Health is also one of the fastest-growing healthcare providers. Its market reach has expanded principally via acquisition of new hospitals, ambulatory facilities, physician practices and joint ventures.
Mr. Soto was formerly the chief marketing officer for Magellan Health, a healthcare services company focused on the unmet needs of individuals in the fast growing, highly complex and high cost areas of healthcare.
Prior to Magellan, Mr. Soto was a senior vice president with Aetna, managing the commercial marketing function for the Aetna enterprise. Mr. Soto ran the marketing function for Aetna’s national accounts, middle market, small group, specialty product and international business divisions, representing $32 billion in annual revenue.
Before his nine years at Aetna, Mr. Soto spent seven years at GE Capital. He had increasing levels of marketing responsibility in several GE Capital businesses, culminating in his executive leadership responsibilities as vice president of marketing and channel development for GE Capital Small Business Solutions.
In 2006, Mr. Soto was admitted into Yale School of Management’s MBA program for executives. He is also a graduate of GE Capital’s Leadership Interchange, a high potential manager training program. He is Six Sigma certified, was awarded a US government patent for co-development of GE Capital’s product development process and was an instructor at GE’s Small Business College.
Mr. Soto received his B.A. from the State University of New York at Binghamton in 1988.