Rachael Ostrom - Brand Innovators

Rachael Ostrom

Executive Director Digital Strategy and Transformation, Aveda Corporation

Rachael Ostrom is executive director, digital strategy and transformation and has been with Aveda for 19 years. She is currently responsible for Aveda’s global online business, CRM, loyalty marketing, and digital innovation. Rachael leads a cross functional team that is focused on increasing Aveda’s global omnichannel capabilities and accelerating Aveda’s global online business.