As the Chief Marketing Office for SimpleTire, Phuong Petersen is responsible for the team tasked with making the brand a household name. She leads the company’s brand, performance marketing and merchandising team, responsible for everything from the creation of creative assets and paid digital marketing to pricing, promotions and product channel strategy.
Growing up as a Vietnamese-American and traveling globally in her career exposed her to different customer behaviors, which she believes set her on the path to a career in marketing. Phuong grew up in the suburbs of Philadelphia, earned her undergraduate degree from Hamilton College before pursuing an MBA in Marketing from prestigious The Wharton School at the University of Pennsylvania.
Following graduation, Phuong embarked on her professional path, working on a range of different roles that set the foundation for a robust understanding of marketing that she’s honed throughout her career. Whether it was leading global consumer innovation for Crest 3D White, leading the new product validation teams at Liberty Mutual Insurance incubator Solaria Labs, overseeing marketing for online furniture company, Birch Lane, or challenging the tire industry status quo at SimpleTire, Phuong has found success in her versatility and focus on the strategic goals she sets for her teams.
Phuong’s role as CMO of SimpleTire has her working cross-functionally with colleagues in user experience, tech, supply chain and finance to help deliver a better customer experience for motorists across the country. She believes that SimpleTire is a company that will not only deliver on the promise of simplifying the online tire buying experience, but also a solution that alleviates the anxiety consumers face when tackling auto care challenges.
When she’s not leading her team at work, Phuong is a mom of two precocious boys with whom she and her husband enjoy playing video and board games on the weekends. She’s also an avid runner who has volunteered with Girls on the Run, a program for young girls that promotes girl empowerment by teaching life skills through lessons and running.