Peter Stern launched Strategic Sports Group, Inc. in 1997 (now The Strategic Agency) with an entrepreneurial vision to marry his industry expertise consulting corporations and building sports and entertainment partnerships. In the decades that have followed, Peter has guided the agency into one of the most highly respected firms in the industry with a client roster including such category leaders as PepsiCo, New York Life, GlaxoSmithKline, Ball Corporation, and Constellation Energy. Peter has served as a guest speaker at New York University, Fordham University, University of Kentucky, Strategic Research Institute’s Sports Marketing Conference, World Research Group’s Interactive Conference, and SBJ Sports Technology Summit. Additionally, Peter’s business expertise and perspective has been featured in sports business trade publications including major media outlets such as the Wall Street Journal, ESPN, NBC Nightly News, and CNN.
Peter’s and The Strategic Agency’s success has been recognized with some of the most prestigious honors bestowed upon individuals and organizations including a Global Clio Award for Brand Innovation, the SBJ 40 Under 40 Award, TOP 100 Promotion Marketing Agencies, TOP Shops, and the Bill Veeck Sponsorship Award.
In 2016, seeing the transformation of the connected economy and the impact of a digital-first approach to traditional marketing, Peter launched a digital innovation agency called Coffee. This agency, located beneath a coffee shop in SoHo, pushed the boundaries of digital marketing, utilizing real-time data capture, biometrics, AR, VR, and immersive video experiences. In March 2018, Lagardere, a French multinational media conglomerate, acquired majority ownership of Coffee. Today, The Strategic Agency remains a leader in a digital first approach to the sponsorship and experiential marketing industry.