Patrick O'Keefe

Vice President, Integrated Marketing Communications, e.l.f. Beauty

A bold marketing disrupter with a kind heart, Patrick has spent the past 15+ years in the beauty industry focused on bringing brands to life with an integrated approach through Digital, Paid Media, Data Driven Marketing, Social, Influencer, Strategic Partnerships. He joined the e.l.f. Beauty team in September 2019 as Vice President, Integrated Marketing Communications, where he continues to bring his deep expertise to the e.l.f. Beauty portfolio of brands. Patrick is tasked with driving seamless integration and bullet proof brand consistency across all paid media, social media, influencer marketing, strategic partnership, marketing innovation and public relations for e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare and Well People.  He is an integral part of the go-to-market strategy and helps lead the marketing efforts to explore new frontiers. Prior to e.l.f., Patrick was the Vice President of Integrated Consumer Communications at L’Oréal working on the Matrix and Biolage brands and driving results in the haircare and color categories. He also previously worked at Shiseido and supported hairdressers, makeup artists, nail techs and estheticians with the largest association management firm in the United States building their experiential marketing programs. Before the beauty industry, he worked at Walt Disney World and served in the United States Air Force.