Pamela Forbus

Chief Marketing Officer, Pernod Ricard

Pam Forbus is an accomplished marketing executive who currently serves as chief marketing officer for Pernod Ricard USA, leading marketing and innovation for the company’s premium spirits, wine, and champagne brands including Absolut, Jameson, Malibu, and Kahlua, among others.

Pam's career is marked by a belief in championing marketing as not just a creative content function, but a true business growth driver. She has a steadfast commitment to using data and insights to build strong brands that resonate with today’s consumer and fuel brand growth. Since joining Pernod Ricard in July 2020, Pam has built a modern marketing machine executing sophisticated media campaigns, delivering exceptional creative work, and optimizing omnichannel experiences to accelerate conversion. As a result, she has become known for her dynamic leadership and strategic ‘market maker’ approach in the industry.

Pam believes that stepping out of one's comfort zone is where life truly begins, and her diverse professional background reflects this perspective, bringing forth a wealth of experience from some of the most respected companies in the world. At The Walt Disney Studios, she held the position of SVP of Consumer Experience, Data Science, and Insights, where she led a centralized team responsible for market research, consumer insights as well as the company’s loyalty marketing platform. Prior to Disney, Pam spent nearly two decades at PepsiCo and Frito-Lay, where she shaped the global analytics and consumer/shopper insights for these iconic brands. Pam graduated with her Bachelor of Business Administration degree from Saginaw Valley State University.

Pam's innovative marketing approach has earned her numerous accolades, including being recognized as one of Brand Innovators' Top 100 Women in Brand Marketing, a Forbes CMO Next in 2021, and the recipient of the MASB Trailblazer Award. In addition, Pam has served as a Trustee Board Member at Marketing Accountability Standards Board since 2012 and a board member of the Association of National Advertisers since 2021.