Nina Alexander-Hurst - Brand Innovators

Nina Alexander-Hurst

Marketing and Communications Consultant, Waldorf Astoria Maldives

Nina Alexander-Hurst is a lifestyle, content marketing, customer experience, and strategic partnerships expert who turns creative ideas into tangible action. Most recently, Nina was Senior Director of Global Brand Marketing at Hilton, where she managed brand partnerships and content marketing for Hilton’s luxury and lifestyle portfolio including Waldorf Astoria and Conrad Hotels and Resorts. In this role, she conceived, structured, and implemented a global partnership with Aston Martin which generated significant press, influencer engagement, and incremental revenue. She also revamped the luxury brand magazines to ensure content efficiency and usage across all channels.

Prior to Hilton, Nina was Vice President, Brand Marketing and Customer Experience at BaubleBar. She received multiple industry awards for her work building the SWAT Stylist customer engagement team (Service With Accessorizing Talent), in addition to strategizing and executing innovative brand partnerships and scaling influencer marketing strategies. Before that, Nina was a successful entrepreneur and worked at New York-based non-profits. Nina has a B.A. in PR and Journalism from the University of Florida. Nina is passionate about quarantine tie-dying and taking long walks around her apartment.