Nicole Vinson - Brand Innovators

Nicole Vinson

VP, Digital, Media and Omni-Shopper Experience, Kellogg Company

Nicole Vinson is the VP of Global Digital, Media and Omni-Shopper Experience at the Kellogg Company. Nicole has dedicated her career to digital marketing, spending over 15 years in digital brand building, eCommerce performance and integrated marketing working with manufacturers and brands like P&G, Starbucks, MillerCoors, Xbox, Mars, PepsiCo, Johnson & Johnson and Kellogg’s.

Today,  Nicole is shaping the modern marketing model at Kellogg. This includes driving the digital transformation of data and technology, advanced analytics, and measurement to deliver full funnel connected, personalized consumer and shopper experiences that unlock growth in the short and long term for our brands.  

As Bay Area native,  Nicole started her career with Acxiom, a leader in consumer data and relationship management as well as with AKQA San Francisco building digital and mixed media branded experiences. In 2007, Nicole moved to Colorado where she was early CPG eCommerce pioneer at Omnicom’s Integer Group building their omni-commerce service offering around winning the digital shelf. Prior to joining Kellogg’s, Nicole spent time with Hain Celestial establishing their eCommerce and digital marketing capability.

Nicole lives with her husband Ben and children Zach and Kennedy in Broomfield Colorado.