Senior Manager, Research & Insights, GroundTruth
Nicole Genchur is a market researcher with a passion for storytelling through data. Nicole currently runs all marketing research and insights initiatives at GroundTruth, a location-based ad tech company. She has demonstrated her ability to create compelling stories from large data sets that have secured placement in various earned media opportunities for GroundTruth. Nicole started her career working for a niche market research firm, Norman Hecht Research, specializing in the media industry. She has a Bachelor’s Degree in Business Management with a specialization in Marketing from Stony Brook University.