Nick Street was appointed the VP of Global Integrated Marketing in October 2016 and is responsible for leading global marketing initiatives across product, action sports, brand platforms and communications. Street began his career with Vans in 2006 and has worked in three regional offices around the world, making Street a true global representative of the Vans brand.
Prior to working at Vans global headquarters, Street was the marketing director of Vans Asia Pacific in 2014. In this role, Street drove Vans’ Asia Pacific marketing strategy and provided marketing leadership to achieve company goals in branding, messaging and positioning. He successfully launched two of Vans’ biggest brand platforms, Vans Park Series and House of Vans, for the first time to the Asia market, which has contributed to Vans’ local brand affinity.
Street has lead significant work building dynamic teams of strong individuals and agencies, creating regional EMEA and APAC Go-To-Market processes, and establishing digital leadership for the brand by the effective use of social media channels.
Prior to moving to Hong Kong, Street was based in Switzerland doing multi-channel marketing across the EMEA region in direct and distributor markets for Vans, Reef and Eastpak, divisions of V.F. Corp.