Nick has spent more than 20 years in the consumer goods space across pet care, fashion, and sports. His tenure at companies like Blue Buffalo, Nike and Converse has enabled him to build expertise in a range of areas from product and merchandising to marketing, operations, and general management. In his current role as Senior Director of Consumer Experiences, Nick is leading BLUE Buffalo’s human design and digital connectivity transformation. In the last year, BLUE has built an APP designed for pet parents (Buddies by Blue Buffalo), rolled out new loyalty and PPRM (Pet Parent Relationship Management) capabilities, unlocked a fresh, personalized Pet Parent Care team and stood up a best-in-class digital ecosystem that is accelerating the brand’s scale. Outside of his professional life, Nick enjoys spending time with his two sons, Weston (7) and Caden (4), either coaching, playing or learning from their life experiences and along with his wife, Kellie.