Having entered the media industry 8 years ago, Mimi’s multifaceted experience has shaped her approach to account management and brand partnerships. Mimi is truly passionate about helping brands, such as Universal Music Group, Crystal Cruises, Lexus, Toyota, PAIGE, DigitalOcean, and others, resonate with their audience and redefining the perception of advertising (particularly digital) amongst consumers. Mimi joined Quantcast almost 2 years ago and since then has been able to cement Quantcast as an invaluable resource for the overall marketing strategies for key accounts. In addition to her work as a Key Account Manager, within the past year Mimi began co-leading the employee resource group, Diversity and Leadership at Quantcast (DLQ), along with Leah McClish-Jones. DLQ’s mission is to bring together underrepresented people of color and their allies at Quantcast through advocacy and regular participation in community activities. This ERG allows Quantcasters to share ideas, learn from one another, and advance the cause of increasing and improving diversity, equity, and inclusion in business and industry.
In spite of the difficulties presented by the current circumstance of the pandemic, Mimi got married in December. She and her now husband had a small wedding in his parents’ backyard with their close family members and it was the highlight of their year!