Enterprise Account Manager, Oracle Marketing Cloud
Michele Shannon is an Enterprise Account Manager supporting the Oracle Marketing Cloud suite of solutions for Oracle Travel clients. Her background includes 8 years at Acxiom Corporation and 4 years at Nielsen/Claritas where her experience in Consumer Insights, Digital Marketing, Personalization, Segmentation, and CRM makes her a valuable partner to Oracle’s Travel and Transportation clients. Her goal is to help clients strengthen brand identity, consumer relationships, and loyalty, while increasing marketing ROI. Additionally, Michele comes from a family heritage in the travel industry, her parents owning a travel agency franchise for over 25 years. She has experienced over 30 cruises on several cruise lines, loves to travel the world, and understands brand marketing interactions and priorities for both the consumer and travel partners.