Melissa Hughes

Melissa Hughes is a strategic global brand marketer and digital enthusiast with a background in consumer-packaged goods. Melissa is an unconventional thinker and bold decision-maker with in-depth integrated marketing and sales planning expertise. She has successfully driven business turnarounds for generation z and millennial brands with digitally-led omnichannel strategies. She is passionate about crafting brands with purpose to improve consumers’ lives.
As a Global Marketing Director, Melissa leads SoftSheen-Carson Operational Marketing and 2020 Innovation. She is responsible for defining and implementing go to market strategies as well as developing the innovation pipeline for core pillar brand Dark & Lovely.
Melissa earned a marketing degree from Howard University School of Business Executive Leadership Honors Program. She is also a Harvard Summer Venture Management Program and Unilever Future Leaders Program alumnus.
Melissa is a national board member of Horizons National and has a true passion for diversity and inclusion-helping organizations to better understand not only their consumers but also their own employees. She believes that we each have a role to play and is looking forward to seeing what strides we make together in the future!