Melissa Grady Dias

Melissa Grady Dias was appointed Global Chief Marketing Officer, Cadillac in September 2019. As CMO,  Melissa will lead strategic marketing for the Cadillac brand around the world, building on the  transformational work that has taken place over the past several months. She brings extensive  experience leading teams across multiple industries and organizations from entrepreneurial ventures to  Fortune 500 companies to the role. Melissa joined the Cadillac team in September 2018 as director of  Media and Performance marketing.  
 
Prior to joining Cadillac, Melissa was Senior Vice President of Digital and e-commerce of Jackson Hewitt,  where she was responsible for all digital activities including jacksonhewitt.com as well as the  implementation of a “hyper-local” digital media program across several thousand locations. Before  Jackson Hewitt, Melissa led the Digital Acquisition on the Global Marketing team at MetLife and Global  Analytics, e-Commerce Marketing and CRM teams at Motorola.  
During her time with Motorola, she led the charge on re-launching the brand’s e-commerce initiative,  bringing triple digit growth in a matter of weeks. By combining traditional CRM with display and  analytics, Motorola was able to develop a data driven, closed loop program.  
Melissa has in-depth expertise in data driven marketing and technology, including new and emerging  approaches and has spoken at several conferences including AdWeek, AdExchanger, IAB, Incite, and  LIMRA events.  
 
She earned a Master of Science in Integrated Marketing with a specialization in Database, Direct, and e commerce from Northwestern University and holds a Bachelor of Arts from DePaul in Business Administration, with minors in English and Communications.