Head of Brand Strategy, Canoo
Matt Kerbel is In Charge of Brand Strategy at Canoo, a pre-launch electric vehicle membership that’s looking to shake up the traditional automotive model. Armed with more than a decade of marketing leadership roles for brands like Lyft, MeUndies and Call of Duty, Matt is drawing on his combination of corporate and startup thinking to build a relevant and memorable Canoo brand from the ground-up – his biggest challenge yet. His obsession with consumer empathy, positive demeanor and willingness to jump in and help, no matter what, have been contagious to his teams and enabled his success. When he’s not marketing the car of the near-future, you can find Matt being a dad (#dadlife), talking about Canada (where he’s from), or planning his family’s next international adventure.