Senior Marketing Manager Reese, OH Henry!, MIX, Crunchers, Variety brands, The Hershey Company
Mathieu Gamache is a seasoned Marketing professional with 14 years of experience at tier 1 companies including Kraft, McDonald’s and Hershey’s. At Kraft Canada, he managed storied brands like Kraft Dinner and Kraft Singles and made a mark for himself as leader of the dairy Innovation team where he developed a multi-million-dollar pipeline and launched a new kid snacking brand. As the leader of McDonald’s breakfast team, Mathieu delivered high single digit growth consistently on a $700M+ business and spearheaded the development of a new premium breakfast offer under the new More-Ning McWrap brand. He also led the Canadian launch of All Day Breakfast and was the Canadian lead for the global McDelivery launch in partnership with UberEats. Mathieu is now heading a portfolio of core chocolate brands at Hershey Canada which includes Reese, the number one chocolate brand in Canada. His most recent success includes leading the OH Henry team through the launch of the award winning OH Henry 425 campaign. OH Henry 425 won gold for Best Innovation at the London International Award Show and is currently nominated for three Pencil Awards at the One Show in New York.