Marty joined Admix in August 2021 to grow its presence in North America and educate the US market on how to reach gaming audiences non-intrusively using programmatic In-Play advertising. An experienced team builder and leader, Marty spent two decades in senior media and advertising roles at global organisations such as InMobi, Integrate Marketing, NBC Internet, Triad and Monster. Based out of Chicago, he sold the first Olympic deal at CBS Sportsline and has worked with key clients such as American Family Insurance, United Airlines, GMC and Progressive Insurance. Marty’s all-time favourite video game is SSX Tricky, though he secretly has a soft spot for the almost universally unpopular Call of Duty WWII.