Content Marketing Strategy Leader, Blue Cross and Blue Shield of Minnesota
Marsha Johnson is Content Marketing Strategy Leader at Blue Cross and Blue Shield of Minnesota. She leads the content marketing strategy and creation and distribution of content that enhances the consumer experience at every stage of their journey. Marsha is building a strategic framework to ensure content, as a strategic asset to the organization, achieves business goals and maximizes brand strength. She is certified by Content Marketing Institute. She held various marketing management positions at Blue Cross and previously worked as a consultant providing marketing, communications, public relations, media relations, writing and editing services to a variety of clients.