Director of Digital Marketing, Domino’s Pizza
Mark Messing is the Director of Digital Marketing at Domino’s. He has 12 years of total marketing experience with the past 7 years being spent at Domino’s Pizza. While at Domino’s, Mark has built an in-house digital media team, developed the first ever self-driving pizza delivery test service, and managed Piece of the Pie Rewards which is the largest loyalty program in QSR. While Director of Loyalty at Domino’s, Mark launched “Points for Pies” to give customers points for eating any pizza from anywhere as well as Delivery Insurance, a program designed to make it as easy to rectify service issues as it is to order pizza from Domino’s. Mark’s current focus is on designing and deploying campaigns across paid social, SEM, online video, programmatic, and owned media channels.