SVP, Core Brands, Partnerships & Media, Frito Lay
Marissa Solis is a magnetic business leader with over 20 years of marketing management, communications and sales experience in both the U.S. and Latin American markets. In her current role, Marissa leads all marketing initiatives for an $8Billion brand portfolio at Frito Lay North America and oversees media planning and partnerships for the snack giant.
A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.B.A. and M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America in San Juan, Puerto Rico where she led marketing for brands like Ariel, Downy, and Pampers.
Marissa spent a few years at Deloitte Consulting as a management consultant leading change initiatives and communication consulting for Public Sector clients and also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico before taking a role in marketing at PepsiCo’s Frito Lay North America Division in 2003. During her tenure at FLNA, she led numerous brand marketing initiatives and national campaigns and held roles in shopper marketing for key PepsiCo retail customers like Walmart, Target, Costco, Dollar General, Walgreen’s, and 7-11. She led FLNA sales for the Dollar Channel in 2013 delivering double-digit growth for two years and went on to lead Culinary Innovation and Marketing for Frito Lay’s Food Service division where she launched a new line of Frozen Snacks for the company that sold over $100MM. Ad Age recognized Marissa as a trailblazer in the She Runs It! awards for creating the new line of branded frozen snacks. In 2017, Marissa transitioned to PepsiCo’s North America Beverage business and led the creation of a cross functional Hispanic Business Unit, doubling beverage sales with the U.S. Hispanic consumer and winning Industry Recognition for work to engage Latinos in key brand initiatives.
Marissa serves on the Board of Directors for Volunteer Now, the North Texas hub for volunteerism and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She is a member of the Network of Executive Women and has a third degree black belt in Tae Kwon Do. She resides in McKinney, Texas with her husband Juan and 14-year-old daughter Gabriela.