Margaret Gorin is an expert in marketing technology strategy and a senior member of Amperity’s Solution Consulting organization. In her role, she serves as a thought partner to brands who are exploring the CDP market. She partners closely with C-suite change agents across the retail, travel, automotive, financial services, and healthcare industries to diagnose their customer data challenges and design creative, technology-based solutions that lead to happier, more valuable customers.
Margaret previously served as the Head of Growth Strategy at Custora, a leading customer intelligence platform for retailers that was acquired by Amperity in 2019. Prior to joining Custora, Margaret ran enterprise-wide strategic initiatives at SAP and IBM focused on transforming their go-to-market operating models to unlock revenue growth in the SaaS and Cloud sectors. Prior to earning her MBA from NYU Stern, she served as an international relations analyst in Washington, DC and earned a BA from Washington University in St. Louis.