MadelineBeniflah

Madeline’s current role at Acento centers on promoting ‘digital first’ thinking and innovation to inform strategy, content and comms planning. She leads a growing digital and social team of analytical and creative doers, across total market and diverse audience campaigns. Our clients include California Tabaco Control Program, SoCalGas and Banner Health Hospitals. Prior to joining Acento, Madeline spent 16 years at Mediabrands and helped launched their multicultural comms strategy arm in the West Coast.