Lynn Blashford, Chief Marketing Officer, is in her 10th year at White Castle. Lynn is responsible for brand building, strategy, advertising, media, promotions, social engagement, shopper marketing, and basically keeping the Crave alive and prospering for both the restaurant and retail divisions for the family-owned organization. Creating memorable moments is the White Castle mission and our culture’s heart for hospitality allows us to live that every day.
Since joining the White Castle team Lynn has made numerous contributions such as her work with agency partners to expand White Castle’s reach and engagement across generations and leading company efforts to increase internal collaboration and customer data integration. Lynn also assisted in advancing White Castle’s marketing communication strategy to a more holistic, integrated, approach leveraging shopper journey research that allowed the marketing team to steward the full customer experience.
As a graduate of the University of Kentucky, both undergraduate and MBA program, Lynn gained years of experience in the restaurant and retail industries. Before joining White Castle, she served as Sr. Director of Field Marketing & Media for Donatos Pizza for ten years, and prior to that held marketing leadership roles with restaurant chains: Long John Silvers, El Torito, El Pollo Loco and Domino’s Pizza. Additionally, Lynn’s career path included advertising agency account supervision for several convenience store and retailer clients.
Lynn has been an advisor to restaurant industry colleagues and is frequently sought out to share her learnings. She is an advocate for the Associate of National Advertisers (ANA) and leverages their full set of tools to build skills within the marketing team. Currently she co-leads White Castle’s Women’s Foodservice Forum (WFF) internal development activities to build future leaders for the company.