Senior Director, Brand Building, Georgia-Pacific, LLC
Lloyd Lorenzsonn currently serves as Senior Director, Brand Building for Georgia Pacific’s Consumer Products business, leading Consumer Experience and Marketing Innovation efforts. Since joining the company in 2012, Lloyd previously led brand building efforts for the Vanity Fair® and Mardi Gras® napkins portfolio, as well as other new category expansion and innovation efforts. Prior to joining Georgia Pacific, Lloyd spent eleven years at Procter & Gamble, spanning a variety of roles in both Latin America, Global and North America organizations leading innovation and global expansion for P&G’s Olay® Skin Care and both the Retail & B2B Oral Care brands. A native of Venezuela, his undergraduate Chemical Engineering degree allows him to quickly connect with R&D and analytics partners, while his passion for Brand Building and Pop culture makes him a natural fit with Insights, Marketing and Agency partners alike.