SVP, Ad Innovation & B2B Marketing, SXM Media
An Advertising Hall of Achievement inductee, Pandora’s SVP of Ad Innovation Lizzie Widhelm excels at combining the rhythm of great songs with the heartbeat of great advertising.
Hired as Pandora’s first salesperson in 2006, Lizzie is a passionate storyteller with more than a decade of experience driving Pandora to the forefront of audio innovation. Backed by an ad-supported audience of more than 100 million listeners, Lizzie is essential in helping advertisers reach and engage with the largest digital audio advertising marketplace in the U.S.
Lizzie previously spearheaded Pandora’s digital advertising business and led its ad product strategy team. She now oversees the company’s B2B marketing, creative, ad product innovation and research divisions. Lizzie recently led the launch of three new audio ad capabilities — allowing for greater personalization of ad formats, as well as monetization efforts for Pandora’s Podcast Genome Project and the development of the company’s in-house creative consultancy: Studio Resonate.
From the rise of the connected home to the influx of podcasting, Lizzie continues to push the boundaries of digital advertising by focusing on the future.