Liz McMartin is the Global Brand Marketing Manager at Groupon, where she is responsible for leading brand strategy and the evolution of Groupon’s brand positioning, overseeing all aspects of advertising campaigns, managing the development and global rollout of new brand guidelines, and managing relationships with all cross-functional teams, agencies, advertising partners, and talent. She is passionate about crafting meaningful customer experiences and helping brands build and share their unique stories. Through her 7+ years of combined agency and in-house experience, Liz has helped share the stories of a diverse portfolio of brands in the travel, hospitality, lifestyle, real estate and e-commerce space. Liz is a proud alumna of the University of Georgia. While not helping to craft brand stories, she can often be found invested in the stories of others. An avid reader, writer and advocate for the power of words, she is always on the hunt for her next favorite read, and hopes to help others find theirs.