Vice President, Integrated Marketing, Velocity, ViacomCBS
Lisa Bull is Vice President, Integrated Marketing at Velocity, ViacomCBS, leading the strategy, development and activation of custom marketing programs for national advertising clients. She leads a team that develops strategic consumer marketing programs to solve clients business challenges, leveraging Viacom IP, in-house creative expertise and key distribution channels-- linear, influence, digital video, experiential, branded programming and shopper marketing, to reach consumers at multiple touch points along the purchase funnel and drive sales for clients. Lisa has held brand management, consumer products, retail marketing and sales, and consumer marketing roles across various entertainment companies, including Nickelodeon, Classic Media, (RED), and the Tyra Banks Company. Outside the office, Lisa spends her time working with organizations that support rising female executives such as She Runs It, FutureNow Media, GenHERation and the AAPI community with the Asian American Collective and Apex for Youth.